| Facebook turns table on Princeton with its own doomsday prediction | | 24 January 2014, 12:20PM |  Facebook is dying. By 2018 it will exist only in our memories and experimental laboratories. Comparing the most popular social networking site in the world with smallpox is a brave move but that's what Princeton university researchers John Cannarella and Joshua Spechler have done. In their paper Epidemiological Modelling of online social network dynamics they theorize that based on the movement and structure of an infectious disease epidemic Facebook will die because like a disease we are slowly becoming 'immune' and in the way of Myspace and Bebo, it will be forgotten.
| | | | Infographic: Contact forms for the marketing Ninja | | 24 January 2014, 12:20PM |  Contact forms give visitors to your site an easy way to reach you. They’re used to gather more information about your readers (such as their email address and job titles), and provide a way for them to get in touch without the site owner having to disclose their own own private email address.
| | | | | | | The increasing irrelevance of gender-based marketing | | 23 January 2014, 1:02PM |  After years of campaigning, petitions and studies, many retailers last year removed all gender specific marketing in their toy departments, thus consigning 'boy's toys' and 'little miss' ranges to retail history.
| | | | Talksport Twitter boycott - how the brands are fighting back against the trolls | | 23 January 2014, 1:00PM |  Yesterday, radio station talkSPORT announced that they would no longer be promoting Twitter. This surprising move came as a response to the broadcaster’s grievance that Twitter had not adequately responded to complaints from their star football pundit Stan Collymore about the racist and threatening abuse he has received on Twitter.
| | | | | | | | | | On poetry in adverts | | 22 January 2014, 11:06AM | 
Do you long for a bit of modern verse to pop up during the Corrie ad break – or do the rhythmic rhymes drive you mad? If it’s the latter, you’re not alone. Here’s one copywriter’s view on the situation – written, of course, in the form of a poem…
| | | | Magnum try to ice Haagen Dazs in the battle of the pop up cafes | | 22 January 2014, 2:44AM |  Unilever and General Mills have opened up a new battle line in Singapore. Pop up ice cream cafes.
It's a great idea from two iconic brands in Singapore. Why bother with a retail outlet in a freezing cold mall when you could have a pop up shop outside a mall in all that heat to escape from the humidity and sun.
| | | | Infographic: A (short) history of mobile marketing | | 21 January 2014, 1:34PM |  It's a testament to how far Mobile Marketing has come in such a short space of time that it was just five years ago the category was introduced at the D&AD Awards. In 2009, the world may have looked largely the same, bar a tablet or two (the iPad was still a mere rumour back then), but mobile was a youthful new medium that both brands and creatives alike were tentatively getting to grips with.
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