Media PM - playing games has a serious side, IPC Media, trade bodies, standout themes at CES

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16th January 2014

How playing games can be serious for the media world The games designer Jane McGonigal tells Louise Ridley how gamification makes us the best possible versions of ourselves.     IPC Media prepares for new dawn under Rich Whether the chief executive is being brought in to sell or save the publisher, he's guaranteed to be busy. By David Benady.     Are trade bodies worth the money? Do the members of trade associations continue to get bang for their buck, Arif Durrani and Mark Banham ask.     New horizons unfold for brands in Las Vegas Jason Harrison was at the CES tech-fest to witness how connected devices are rapidly turning science fiction into fact.     Netflix, Bruce Willis and the big-data mystery not even Perry Mason could solve Are you old enough to remember Perry Mason?     Big-budget TV ads a thing of the past? Don't bet on it If the period 2009-2013 in advertising and media reflected "austerity Britain", how can we begin to define the next five years?     Thinkbox Planning Awards open for entries Thinkbox is now accepting entries for the Thinkbox TV Planning Awards 2014, which recognise and celebrate brilliant use of commercial TV.     Strap yourself in, press industry: this year is going to be one hell of a ride And we're off, soon to be galloping into the Year of the Horse. Welcome to 2014. It's expected to be a tempestuous 12 months by all accounts, and the opening few days have lived up to the billing.     Tesco, Audi and RBS on board for Sky AdSmart Tesco, American Airlines and Audi are among more than 40 brands that have signed up for BSkyB's targeted TV advertising service Sky AdSmart, which has launched following a six-month trial.     London Live launches branding campaign ahead of 31 March launch London Live, the London Evening Standard's TV channel, has unveiled a series of 25-second branding trails to be its on-screen identity ahead of its launch on 31 March.     TalkSport forms Daily Mail partnership ahead of World Cup TalkSport has secured a partnership with the Daily Mail and MailOnline to produce on-air features with Sportsmail journalists and big-name columnists, including Jamie Redknapp, Martin Keown and Jamie Carragher, across the station's programming.     Twitter allows advertisers to tap into users' email addresses to improve targeting Twitter is now allowing advertisers to target its users with promoted tweets based on information gathered from people's email addresses.     Huffington Post promotes Carla Buzasi to lead global HuffPost Lifestyle The Huffington Post Media Group has promoted Carla Buzasi, editor-in-chief of The Huffington Post UK, to the newly created position of global director of HuffPost Lifestyle.     Iglo hands Havas consolidated media account Iglo Group, the umbrella company that owns frozen food brands BirdsEye and Findus, has handed Havas Media its consolidated European media buying account.   Latest blogs   The changing voice of CES: cars steal the show With new exhibitors and new speakers, the best bits of this year's CES held some interesting innovations for marketers and agencies, says Chrissy Totty, head of innovation at Vizeum UK.     It's way past your screen time How young people use screens will become one of the hot topics in tech development in 2014, says Vizeum's head of innovation, Chrissy Totty.     Driving outdoor into the digital age with connected cabs Among the shop fronts and cash points of the UK, it is hard to miss one of the most recognisable icons on the road - the Hackney Carriage. Easily spotted and always present, the exterior of the black taxi is a well-established format in the Out of Home world. Always on the move, the black taxi has long been the perfect vehicle for advertisers to broadcast their message across towns and cities.     Five reasons publishers should be bullishly optimistic about 2014 Publishers are often faced with a dreary forecast of their industry's future. But as we move into 2014 there is a growing sense that a change for the better is in the air. Here's five reasons media owners should be cautiously optimistic and raise half-full glasses to the New Year.     Media trading's own Libor scandal is coming There are uncanny parallels between the Libor scandal and the way media is traded today. John Billett calls on the industry to solve the problem.   Display Sales Executive , Lloyd Recruitment Services Upto £24,000 + £7,000, Croydon Head of Performance , SYLEX Recruitment £90000 to £120000 per annum, London Creative Solutions Manager - Digital/Radio/Sponsorship/Social & MORE! , SYLEX Recruitment £25000 to £35000 per annum, London Digital Account Director , SYLEX Recruitment £40000 to £50000 per annum, London Events Manager - B2B Conferences/Awards , Lloyd Recruitment Services £35,000, South London/Surrey

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