| Women in tech: glass ceiling or window of opportunity? | | 13 January 2014, 11:00AM |  The Center for Work-Life Policy (CWLP) in New York states that in STEM sectors alone, more than half (52%) of qualified women quit their jobs in their mid-30s due to a lack of corporate support for work-life balance. As a working woman this is a discouraging statistic - and one that contradicts the positive messages communicated to me during my childhood nearly 20 years ago.
| | | | Identity is the key to engagement | | 13 January 2014, 10:32AM |  Organisations need to evolve social media strategies - and fast. What is the objective of your strategy? To be seen? To reinforce a brand? Or to exploit the extraordinary depth and breadth of consumer data now freely available to transform customer understanding and achieve true one to one personalisation?
| | | | Online retail comes to life - how rich media can inspire and engage | | 13 January 2014, 9:30AM |  Traditional ecommerce websites were once a straightforward affair; their objectives simply to allow customers to browse products, make purchases then arrange delivery. Today's customers are no longer satisfied with just a transaction – in the current landscape of multichannel expansion, online retailers are facing the new challenge of creating inspiring and exciting content to actively draw their customers into the shopping journey.
Online shopping is transforming from something purely functional into an experience that can be enjoyed in itself - with online revenue streams rapidly catching up with sales made in bricks and mortar stores, many retailers are investing in their websites accordingly. At the same time, an influx of new channels and convenient ways of accessing the internet have opened up the marketplace to a new type of customer; one who is highly web-savvy, conducting large portions of their business and personal interactions on social media, and who demands more from their online shops.
| | | | Penguin Random House backs Twitter Fiction Festival | | 10 January 2014, 12:38PM |  How many novels have you written? If you're on Twitter chances are you've at least written a novel's amount of words. But you can do a lot with 140 characters. You can make a LOL inducing pun or wish a celebrity to rest in peace or better yet you can tell a story.
| | | | Infographic: Understanding data and automated marketing are trends for 2014 | | 10 January 2014, 11:31AM |  Good news for agencies - 98 per cent of marketers plan to increase or maintain their spend in 2014. Even better news if you’re a data analytics specialist, because this is the number one area for increasing budgets, with 61 per cent of marketers saying they plan to spend more in this area.
| | | | There's a future for the high street, but it's in connected, collective working | | 10 January 2014, 10:36AM |  With in store sales at medium-sized retailers falling 2.2% in December, as online sales grew by 31%, – driven by a record-breaking ?600 million spent in the UK on Cyber Monday - the survival of the high street debate is once again high on the agenda. However, I detect among experts more optimism about its future, as technology and innovation offer potential lifelines to the bricks and mortar stores.
| | | | A mind of their own | | 09 January 2014, 4:25PM |  Currently, my morning commute is fairly simple and always follows a similar pattern - I get in my car, choose a CD to pop into the stereo, drive to my parking spot, and catch up with Facebook's latest goings-on as I walk to the office.
| | | | How good is CES at predicting tech hits? | | 09 January 2014, 12:30PM | 
When did it become socially acceptable to 'connect' with people, rather than meet up? In Vegas this week 32,000 exhibitors have placed gadgets on tables and are 'connecting' with one another. If that sets me off on the wrong foot at CES, a glimpse at some of the stories emerging makes matters worse.
| | | | | | | P&G goes viral with tear jerking Winter Olympics ad | | 09 January 2014, 10:01AM |  With the Winter Olympics, the US Super Bowl and the FIFA World Cup all just around the corner, 2014 looks set to provide some high profile branding opportunities for marketers.
Topping the viral chart this week, Procter & Gamble has launched the latest instalment to its Thank You Mum campaign, celebrating the hard work and dedication of the mothers of athletes all over the world in advance of the Sochi games.
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Recent weeks have seen a series of articles across the media that dedicates itself to digital marketing, fulminating about how brands are paying for digital display ads that are hidden because they appear below the screen fold.
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