Marketing Daily - Fitness First aims to move brand upmarket with £225m global revamp. Plus British Gas, Asos and Guinness

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Marketing Daily Bulletin , 14th January 2014

Fitness First aims to move brand upmarket with £225m global revamp   Fitness First's David Jones: 'The concept of the traditional gym is not sustainable'   Marketers' salaries up £3,000 but bonuses down, claims study   White-label brand loophole allows British Gas and SSE to avoid transparency crackdown   Why China is losing its (lip) gloss for some Western brands   Asos achieves 38% surge in sales   Five practical ways for marketers to crack content ROI   Guinness makes stars of Congolese fashion cult in TV campaign   MasterCard renews Brits sponsorship with Kylie tie-up   BT Openreach appoints HSBC UK boss Joe Garner as CEO   Deaf NFL player Derrick Coleman declares he can hear the crowd in Duracell ad   Google buys connected thermostat maker Nest Labs for £2bn   Forward thinking: Becoming a champion in a time of change   JOBS BOARD Senior Account Manager c£38k Top Digital / Integrated Agency , Fill Recruitment Ltdc£38k , Central London   Marketing Manager , Ball & Hoolahan£80,000 + Car/Car Allowance , South East   SENIOR ACCOUNT MANAGER | Integrated Agency | FMCG & BEAUTY | £32-£38k , Judi Patton£32k-£38k , London   ACCOUNT DIRECTOR - Creative London Agency - MOBILE/Social Media - £40-47k , Judi Patton£40-47k , London   Brand Communications Manager , Ball & Hoolahan£40,000 + benefits , South East       ADVERTISEMENT VIRTUAL VENUE VISIT - The Perfect Venue Finding Tool   It’s a new year, and if you’ve got 12 months packed full of product launches, experiential events and more, why not try a new way to find event venues online? Virtual Venue Visit allows you to take video tours of venues and make booking enquiries directly from your desk without having to take valuable time out of the office. Start your search at www.virtualvenuevisit.com

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