Tuesday, 7 January 2014

Campaign Daily Fix - Agency Republic and Critical Mass merger, 'Hardcore' Gymbox ads, Guy Zitter departure, Christian dating site ads, Google Campus, McCann

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Latest news
Agency Republic merges with Critical Mass
by Louise Ridley,
06 January 2014, 03:15PM
Agency Republic merges with Critical Mass
Agency Republic and Critical Mass, the Omnicom digital agencies, are merging in the UK, under the Critical Mass name.
Gymbox in cheeky 'hardcore' campaign
by Louise Ridley,
07 January 2014, 12:09PM
Gymbox in cheeky 'hardcore' campaign
Gymbox is to launch an attention-grabbing campaign featuring sweaty bodies and lines such as "well equipped", after appointing the independent agency the7stars as its media shop.
Guy Zitter to leave Daily Mail after 32 years
by Arif Durrani,
06 January 2014, 02:59PM
Guy Zitter to leave Daily Mail after 32 years
Guy Zitter, the managing director of Daily Mail & General Trust's Mail Newspapers, is set to walk away from the publishing group at the end of March 2014.
Dating site launches 'Christians make better lovers' campaign
by Maisie McCabe,
07 January 2014, 10:54AM
Dating site launches 'Christians make better lovers' campaign
Christian Connection, the dating website for Christians, is launching an outdoor ad campaign on the London Underground with copylines including: "Christians make better lovers".
What can agencies learn from start-ups, entrepreneurs and Google Campus?
by Sarah Johnson,
07 January 2014, 10:21AM
What can agencies learn from start-ups, entrepreneurs and Google Campus?
Eze Vidra, Google's European head for entrepreneurs, has given advice on what businesses can gain from adopting the start-up mentality.
McCann hires Crispin Porter's Rob Reilly as part of creative reshuffle
by James Swift,
06 January 2014, 03:26PM
McCann hires Crispin Porter's Rob Reilly as part of creative reshuffle
McCann Worldgroup has hired Crispin Porter & Bogusky's Rob Reilly as its global creative chairman and has reshuffled its creative team in New York, promoting Linus Karlsson and Andreas Dahlqvist.

Latest Work

Public Health England "toxic cycle" by Dare and Now
02 January 2014, 10:28AM
Public Health England
Virgin Active "don't just live, live happily ever active" by Karmarama
06 January 2014, 02:55PM
Virgin Active
The gym chain Virgin Active has released a TV ad encouraging people to exercise more. Karmarama created the spot, which shows a bare-chested man riding a motorcycle through the desert and is spliced with clips of people being active and human achieve...
Hyundai "Inspiration. Engineered" by Innocean Worldwide Europe
06 January 2014, 02:25PM
Hyundai
Hyundai has launched the second ad in its "made of more" campaign. Innocean Worldwide Europe created the spot, which shows everyday objects flying through the air and congealing to form the shadow of the new i10 model. The soundtrack is Who s Got Th...

Also in the news

LV= returns with Cilla Black in nostalgic life insurance ad
by Louise Ridley, 07 January 2014, 08:40AM
Mullerlight Mondays launches to brighten people's weeks
by Loulla-Mae Eleftheriou-Smith, 07 January 2014, 09:34AM
Absolut unveils 'content-rich' trends website
by Gemma Charles, 07 January 2014, 11:15AM
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