Campaign Daily Fix - Telefonica's £200m media pitch, Wrangler hunts agency, Profero boosts Lowe, Hello People, Media trust research, Byte start-up, Addison Lee

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Telefónica plots £200m media pitch by Louise Ridley, 23 January 2014, 07:01AM Telefónica, the Spanish telecoms company, is preparing to launch a media planning and buying review across its estimated £200 million European business in the spring, including the £50 million UK account for O2. Wrangler in hunt for European ad agency by Louise Ridley, 23 January 2014, 07:01AM Wrangler, the US jeans brand, is searching for a creative advertising agency in Europe after splitting with the French shop Fred & Farid. Profero to boost Lowe's digital offer by Jeremy Lee, 23 January 2014, 07:01AM Interpublic's acquisition of Profero this week after a courtship of 11 months and its rebranding as Lowe Profero is designed to strengthen the digital credentials of the Lowe and Partners network. Baillie exit threatens Hello People's future by James Swift, 23 January 2014, 07:01AM Hello People's future is in doubt after the departure of its co-founder Hugh Baillie earlier this month. Trust in media declines again in 2014 Edelman barometer by Kate Magee, 23 January 2014, 07:00AM British media's attempts to restore public trust have faltered over the past year, according to the 2014 Edelman Trust Barometer. Jam's Miller and Kenny launch Byte start-up by Jeremy Lee, 23 January 2014, 07:01AM Alex Miller, the founder and former chief executive of Jam, has teamed up with the agency's former chief strategy officer Jamie Kenny to launch a start-up called Byte London. Matthew Hook rises to MD at Carat by Arif Durrani, 23 January 2014, 07:00AM Matthew Hook, the chief strategy officer at Carat, has been promoted to managing director. Addison Lee kicks off search for ad agency by Kate Magee, 23 January 2014, 07:00AM Addison Lee is on the hunt for its first retained advertising agency, as the London minicab company looks to expand its business following a £300 million US takeover. BJL makes play for clients by launching agency in London by Kate Magee, 23 January 2014, 07:00AM BJL, the Manchester-based integrated agency, has opened a London office in Shoreditch as it attempts to broaden its client base. Promoted Match me if you can by Raphaël Aflalo, 20 January 2014, 09:00AM Brands must understand the values of their collaborators and artists must be convinced of the benefits if a partnership is to prosper. ________ Pick of the week Guinness, Abbott Mead Vickers BBDO 23 January 2014, 07:00AM Louise Ridley is in awe of the Sapeurs in the new Guinness ad: "I can t think of better brand ambassadors. The execution is effortlessly cool, especially with the soul-rock soundtrack from The Heavy." It was written by Nicholas Hulley, art directed b... Turkey of the week McIntosh, Denvir 23 January 2014, 07:00AM James Swift has had enough of brands trying to create hip-hop stars: "This effort from the ready-meals brand McIntosh isn t the worst (remember the Mooncup ad?) but, until brands learn that making rappers out of housewives, fat dads or the elderly is... Also in the news Vodafone reviews £600m global media business by Maisie McCabe, 22 January 2014, 02:50PM Gallery and Mackay to head Mother strategy by James Swift, 23 January 2014, 07:00AM Pitch update: The latest on pitches from Argos, Williams & Glyn's, British Hearth Foundation, British Airways, Heinz and Sony Electronics 23 January 2014, 08:00AM 23 January's iPad edition Is Facebook still cool now it's 10? Shop wars: John Lewis, Marks & Spencers, Waitrose, Morrisons, Tesco, Sainsbury's and Asda...but who won the battle for Christmas? Russell Davies considers a Google with driverless cars, flying turbines and humanoid robots that can throw concrete blocks Latest Jobs Media Buyer (Account Manager) £32000 - £38000 per annum + Benefits, City of London Creative Artworker £27,000 - 30,000, Central London PPC Manager £Neg + Great Benefits & Bonus, Florence, Italy Biddable Account Manager - Paid Search £25000 - £37000 per annum + Amazing Benefits, London Senior Marketing Executive Up to £35,000, Coventry More Jobs Manage my bulletins Unsubscribe from bulletin © Haymarket Media Group Ltd.