Sunday 30 April 2017

Are we entertaining ourselves to death? | D&AD president's picks

Campaign Sunday Supplement

Campaign Sunday Supplement
April 30, 2017
In-depth reads from across Campaign, covering brands, agencies and media
Compulsive content: when Netflix is competing with sleep are we entertaining ourselves to death?
Compulsive content: when Netflix is competing with sleep are we entertaining ourselves to death?

Nicola Kemp

When consumers are constantly available via digital devices, but anxious about losing that link, the opportunities - and ethical implications - for brands are seemingly endless.

The D&AD president's picks 2017
The D&AD president's picks 2017

Bruce Duckworth

Judges pored over 26,000 pieces of work during this week's D&AD Festival. D&AD president Bruce Duckworth selects ten of his favourites from tonight's show.

Bringing together magic and machines: IPA's Golding shares her vision for advertising
Bringing together magic and machines: IPA's Golding shares her vision for advertising

Sarah Golding

As she begins her IPA presidency, Sarah Golding discusses how we can capitalise on the rise of technology - and how the IPA can help us navigate this landscape.

This election is about who controls the news agenda
This election is about who controls the news agenda

Giles Kenningham

With six weeks to go until polling day, all parties will seek to create momentum via distinctive communications.

The experience economy: key trends for 2017
The experience economy: key trends for 2017

Zoe Lazarus

Zoe Lazarus, global future and culture planning director at Diageo, explains why experience is the biggest trend in marketing.

Why the world still needs TED
Why the world still needs TED

Kevin Chesters

With facts, knowledge and expertise now under threat, this gathering of brilliant minds is more valuable than ever, Kevin Chesters writes from Vancouver.

Why talent is the next-generation creative partner
Why talent is the next-generation creative partner

Mark Eaves

Those in the new generation of front-of-screen talent are no longer content to be a hired face for adland and have instead pitched themselves as full creative partners. Mark Eaves, founder of Gravity Road, unravels the rise of this phenomenon and what agencies can learn from it.

Marcoms' key role on 8 June
Marcoms' key role on 8 June

Claire Beale

As the main political parties scramble to compose their narrative, will simplicity, consistency and unity now be totems?

A view from Dave Trott: The power of ignorance
A view from Dave Trott: The power of ignorance

Dave Trott

In 1995 in Pittsburgh, a 45-year-old man walked into a bank with a gun.

Create your own energy
Promoted
Create your own energy

Richard Buchanan, The Clearing

Imagine, innovate, inspire, express... just what is the elusive force that is creativity? Richard Buchanan, managing director and founder, The Clearing, on what creativity means to him

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Saturday 29 April 2017

Saturday edition: John Lewis aims to put a smile on Britain's face with ambitious summer campaign | McDonald's confirms UK home delivery amid sales growth | Is Heineken's attempt at purposeful marketing any better than Pepsi's?

Campaign: Brands

Campaign: Brands
April 29, 2017
Brand news and analysis, powered by Marketing
John Lewis aims to put a smile on Britain's face with ambitious summer campaign
John Lewis aims to put a smile on Britain's face with ambitious summer campaign

Simon Gwynn

A series of specially commissioned illustrations depicting the quirks of the British summertime will appear in John Lewis stores nationwide today, as the retailer launches its biggest ever customer engagement push.

McDonald's confirms UK home delivery amid sales growth
McDonald's confirms UK home delivery amid sales growth

Simon Gwynn

McDonald's will be trialling a home-delivery service for the first time in the UK this summer, its UK chief executive Paul Pomroy has said.

Is Heineken's attempt at purposeful marketing any better than Pepsi's?
Is Heineken's attempt at purposeful marketing any better than Pepsi's?

Chris Pearce

Brands like Heineken and Pepsi have attempted to contribute to culture with varying degrees of success, says Chris Pearce.

Yo! Sushi hires Luisa Fernandez to lead marketing
Yo! Sushi hires Luisa Fernandez to lead marketing

Omar Oakes

Yo! Sushi has appointed former BA marketer and BBH Sport executive Luisa Fernandez to run the Japanese restaurant chain's marketing department.

How three surf lovers are building 'Africa's first great global brand'
How three surf lovers are building 'Africa's first great global brand'

Brittaney Kiefer

An advertising veteran, a journalist and a designer have launched Mami Wata, which aims to connect a new wave of people with surfing and African culture.

Alzheimer's Society calls for public to set aside differences to fight dementia
Alzheimer's Society calls for public to set aside differences to fight dementia

Simon Gwynn

The people of the UK are being urged to forget the things that separate them and unite to tackle what is set to be one of the biggest health and social challenges of the 21st century, in a new brand campaign from Alzheimer's Society.

Carlsberg reinvented as icon of Danish lifestyle in Mads Mikkelsen campaign
Carlsberg reinvented as icon of Danish lifestyle in Mads Mikkelsen campaign

Simon Gwynn

Carlsberg has hired Mads Mikkelsen, star of Casino Royale and TV series Hannibal, to feature in the lager brand's new campaign, "The Danish Way".

Brainlabs is fastest growing UK company in Financial Times ranking
Brainlabs is fastest growing UK company in Financial Times ranking

Simon Gwynn

Performance marketing agency Brainlabs is the fourth fastest-growing company in Europe, according to the Financial Times list of the continent's biggest boomers.

Pick & turkey of the week: Battle of the beer brands
Pick & turkey of the week: Battle of the beer brands

Simon Gwynn and Brittaney Kiefer

Carlsberg and Heineken go head to head in this week's pick and turkey.

Just Eat to sponsor The X Factor in £30m broadcast deal
Just Eat to sponsor The X Factor in £30m broadcast deal

Omar Oakes

Just Eat will sponsor ITV's The X Factor in a £30m deal over two years that will see the food order app launch TV idents, behind the scenes content and ticket giveaways.

March's Aerial Awards winner: National Counter Terrorism Policing HQ 'Multiple Bombings'
Learning to win with a lot less
Promoted
Learning to win with a lot less

Claus Wittenborg, Advance

Marketers are overwhelmed with possibilities. How do they choose the right approach?


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