Tesco profit drops | No7 ad stars 50-year-old stuntwoman | The app making music more intimate

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Campaign Breakfast Briefing April 12, 2017

Tesco pre-tax profit drops 39% Tesco has reported a 39.1% fall in pre-tax profit following a fine by the Serious Fraud Office and the Financial Conduct Authority. Boots No7 ad stars 50-year-old stuntwoman smashing through glass Brittaney Kiefer A 50-year-old Hollywood stuntwoman is the new protagonist in Boots No7's "Ready" campaign, which aims to overturn conventional ideas of beauty. Why Deezer's killer app is making music more intimate than ever Simon Gwynn Flow, the feature that streaming service Deezer has put at the centre of its latest ad campaign, is not just an instant playlist - it is more like a window to the user's soul, says the brand's top marketer. Digital advertising breaks £10bn barrier despite brand safety controversy Emily Tan Digital advertising grew by 17.3% last year to £10.3bn - the fastest growth in nine years - according to the latest IAB and PwC Digital Adspend report. United has 'destroyed' its brand among furious Chinese Jenny Chan China consumers are unlikely to forget the manhandling incident anytime soon. Promoted 10-second video marketing: how to crack Snapchat Kirsty Brice, marketing director EMEA, 4C Insights As Snapchat surpasses 100m daily users, can it convince advertisers it's stronger than more established channels? Promoted Don't just talk shop: how to change shopper behaviour from desire to action Getmemedia Investing in shopper marketing can mean big rewards and recognition for brands If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Lead Digital Designer/Head of Digital £50-£60k Eden Marsh, London (Central), London (Greater) Head of Employee Engagement Research £50000 - £55000 per annum + bonus and benefits Elizabeth Norman International, West London, London / Manchester, Greater Manchester Product Marketing Manager (Financial Services) £40000 - £45000 per annum Regan & Dean Recruitment Limited, Central London, London / London, City of London / London Planning Director- integrated communications £65 - £80000 plus large company benefits Rare Selection, London (Central), London (Greater) Account Director - Integrated Agency - London - £45-50k £45,000 to £50,000 plus benefits Lucky7 Recruitment, London (Central), London (Greater) Head of Sales - Film House £65000 - £75000 per annum + £100k+ OTE Ultimate Asset, London, West End Senior Sales Executive Up to £26k depending on experience + £6k - uncapped OTE and excellent benefits Redactive Media Group, Farringdon, London Senior Creative Strategist Competitive Package + Benefits Retail Week, London (Central), London (Greater) Brand Manager Competitive + generous car allowance, bonus and benefits Slimfast, M3/M4 corridors Digital Content Manager Competitive Dice, a DHI Group Inc. company, London

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