Share a Coke campaign returns with holiday twist | Burger King asked to apologise for adding ads in Wiki entry

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Campaign 18:05 April 19, 2017

The five things you need to know today Most read Share a Coke campaign returns with holiday twist Simon Gwynn Coca-Cola is bringing back its "Share a Coke" packaging campaign - but this time, bottles and cans will feature the names of top holiday destinations. Tech Facebook announces plans to move into AR Gurjit Degun Facebook is working on developing augmented reality, its chief executive has revealed. Advertising Ogilvy & Mather hires creative duo to oversee art direction Omar Oakes Ogilvy & Mather London has appointed two new creative directors to oversee the agency's art direction across clients. Marketing What you can learn from resistance marketing Helen Edwards All marketers can learn something by working in 'resistance' categories. Media Diageo, McDonald's and Mars top agenda at Media360 amid General Election fever Staff Industry leaders from Diageo, Disney, Facebook, ITV, Mars, McDonald's and Omnicom Media Group are among those speaking at Campaign's Media360 in Brighton next month. Also in the news Grey poaches Martin London's MD Browne Grey London has poached The Martin Agency's managing director Olivia Browne to replace Natalie Graeme at the WPP agency. Burger King asked to apologise for adding ads in Wiki entry Burger King has been asked by Wikipedia to apologise for adding advertising material into its entry on the online encyclopaedia. How Snapchat can redeem itself in the eyes of marketers Instagram is stealing Snapchat's users by beating the platform at its own game. Is there any hope of salvaging the once-promising network? Promoted When growing pains are a great thing: digital out-of-home Ben Putland, managing director, QDOT Digital out-of-home is expanding rapidly - but this growth brings challenges for both buyers and sellers. QDOT's MD Ben Putland on how to tackle them... Promoted Why this billboard stands out from the bunch Primesight A simple yet visually arresting billboard design showing the importance of charity Rays of Sunshine's mission to grant sick children's wishes also illustrates the power of outdoor If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Account Director - Design & Innovation Consultancy Up to £55,000 + attractive bens package Ann Sharman Recruitment, London (Central), London (Greater) Lead Digital Designer/Head of Digital £50-£60k Eden Marsh, London (Central), London (Greater) Head of Employee Engagement Research £50000 - £55000 per annum + bonus and benefits Elizabeth Norman International, West London, London / Manchester, Greater Manchester Product Marketing Manager (Financial Services) £40000 - £45000 per annum Regan & Dean Recruitment Limited, Central London, London / London, City of London / London Planning Director- integrated communications £65 - £80000 plus large company benefits Rare Selection, London (Central), London (Greater) Head of Sales - Film House £65000 - £75000 per annum + £100k+ OTE Ultimate Asset, London, West End Director of Brand and Public Fundraising Circa £75,000 per annum Leonard Cheshire, London (Central), London (Greater) B2B Account Manager £competitive + Benefits Bray Leino, Filleigh, North Devon Senior Creative Strategist Competitive Package + Benefits Retail Week, London (Central), London (Greater) DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York

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