Saturday edition: John Lewis aims to put a smile on Britain's face with ambitious summer campaign | McDonald's confirms UK home delivery amid sales growth | Is Heineken's attempt at purposeful marketing any better than Pepsi's?

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Campaign: Brands April 29, 2017

Brand news and analysis, powered by Marketing John Lewis aims to put a smile on Britain's face with ambitious summer campaign Simon Gwynn A series of specially commissioned illustrations depicting the quirks of the British summertime will appear in John Lewis stores nationwide today, as the retailer launches its biggest ever customer engagement push. McDonald's confirms UK home delivery amid sales growth Simon Gwynn McDonald's will be trialling a home-delivery service for the first time in the UK this summer, its UK chief executive Paul Pomroy has said. Is Heineken's attempt at purposeful marketing any better than Pepsi's? Chris Pearce Brands like Heineken and Pepsi have attempted to contribute to culture with varying degrees of success, says Chris Pearce. Yo! Sushi hires Luisa Fernandez to lead marketing Omar Oakes Yo! Sushi has appointed former BA marketer and BBH Sport executive Luisa Fernandez to run the Japanese restaurant chain's marketing department. How three surf lovers are building 'Africa's first great global brand' Brittaney Kiefer An advertising veteran, a journalist and a designer have launched Mami Wata, which aims to connect a new wave of people with surfing and African culture. Alzheimer's Society calls for public to set aside differences to fight dementia Simon Gwynn The people of the UK are being urged to forget the things that separate them and unite to tackle what is set to be one of the biggest health and social challenges of the 21st century, in a new brand campaign from Alzheimer's Society. Carlsberg reinvented as icon of Danish lifestyle in Mads Mikkelsen campaign Simon Gwynn Carlsberg has hired Mads Mikkelsen, star of Casino Royale and TV series Hannibal, to feature in the lager brand's new campaign, "The Danish Way". Brainlabs is fastest growing UK company in Financial Times ranking Simon Gwynn Performance marketing agency Brainlabs is the fourth fastest-growing company in Europe, according to the Financial Times list of the continent's biggest boomers. Pick & turkey of the week: Battle of the beer brands Simon Gwynn and Brittaney Kiefer Carlsberg and Heineken go head to head in this week's pick and turkey. Just Eat to sponsor The X Factor in £30m broadcast deal Omar Oakes Just Eat will sponsor ITV's The X Factor in a £30m deal over two years that will see the food order app launch TV idents, behind the scenes content and ticket giveaways. Promoted March's Aerial Awards winner: National Counter Terrorism Policing HQ 'Multiple Bombings' Radiocentre Promoted Learning to win with a lot less Claus Wittenborg, Advance Marketers are overwhelmed with possibilities. How do they choose the right approach? Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Agency Account Manager - Healthcare/Pharmaceutical £30000 - £35000 per annum Regan & Dean Recruitment Limited, London, City of London Head of Brand £50,000 - £55,000 + benefits package English Heritage, The Engine House, Swindon, SN2 2EH Global Senior Insight Manager | Premium Beer Company £44000 - £61000 per annum + bonus Elizabeth Norman International, Woking, Surrey / London Graphics Designer Competitive PokerStars, London (Central), London (Greater) Product Marketing Manager £42000 per annum + benefits Brand Recruitment, Bishop's Stortford, Hertfordshire / Royston, Hertfordshire / Saffron Walden, Essex Supporter Journey Planning Manager £45,000 per annum. Anthony Nolan, London (North), London (Greater) Director of Marketing & Communications Competitve + Benefits Chubb, London (Greater) Director of Brand and Public Fundraising Circa £75,000 per annum Leonard Cheshire, London (Central), London (Greater) B2B Account Manager £competitive + Benefits Bray Leino, Filleigh, North Devon DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York

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