Saturday edition: Naked closes | Pepsi debacle | Kitcatt Nohr founders win Publicis case

 

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Campaign: Agencies April 08, 2017

Naked winds down London office Omar Oakes Naked Communications is closing the shutters on its London office, 17 years after the agency was created. Pepsi ad debacle: industry responds to what went wrong Gurjit Degun The industry has hit out at Pepsi's failed attempt to connect with audiences, calling for the brand to take more responsibility for its actions. Poll: Is Pepsi's ad fiasco what happens when you bring creative in-house? Campaign Staff Critics are blaming Pepsi's "tone-deaf" ad on the brand's decision to create it without agency partners. Do you agree? Kitcatt Nohr Alexander Shaw founders win Publicis Groupe case Maisie McCabe The founders of Kitcatt Nohr Alexander Shaw have won their case against Publicis Groupe's MMS subsidiary over their 2011 merger with Digitas, in a decision that could cost the French advertising giant up to £5m. Kitcatt condemns Publicis over merger case Maisie McCabe Paul Kitcatt, a co-founder of Kitcatt Nohr Alexander Shaw, has condemned Publicis Groupe as "pitiful and shameful" after he and his partners emerged victorious in a high court battle over the shop's merger with Digitas. Unilever to halve its creative agencies as it doubles down on efficiency savings Simon Gwynn Unilever has said it will cut the number of agencies it uses by half as part of a new plan to make €2bn annual efficiency savings in its brand and marketing spend by 2019. Domino's picks VCCP for creative account Gurjit Degun Domino's has appointed VCCP as its lead creative and strategic agency for the UK and Ireland after a competitive pitch process. Lake Capital mulls Engine sale with $500m price tag Gideon Spanier The owner of Engine is eyeing a possible sale of the agency group only three years after buying it. Why Mother put a giant inflatable boob on the roof of a building Ana Balarin Mother's joint ECD explains why the creative agency wanted its giant breast to be unmissable on Mother's Day. Adam & Eve/DDB and Vodafone top Warc 100 global rankings Omar Oakes Adam & Eve/DDB has been named the world's highest-ranked creative shop and Vodafone the top brand in the 2017 Warc 100 results, announced today. Argos to run 80 ads over 100 days in 'world first' campaign Simon Gwynn Argos is pushing its same-day delivery service and breadth of its catalogue in a campaign that will see the retailer running 80 different ten-second spots between this Friday and July. Dreams claims expertise in 'all things sleep' with first ad by M&C Saatchi Omar Oakes Dreams, the beds retailer, has launched its first ad campaign, created by newly-appointed creative agency M&C Saatchi. Agencies line up for lottery activity Kate Magee Big Lottery Fund and associated organisations are on the hunt for an agency to help promote how money raised from The National Lottery is spent on good causes. TripAdvisor reviews creative in Europe Gurjit Degun TripAdvisor, the holiday reviews site, is on the hunt for a creative agency to handle activity across Europe. Naked and Fabula closure not a portent for smaller agencies Simon Gwynn Industry figures are optimistic about the future of smaller ad agencies despite the demise of two such shops last week. Promoted 10-second video marketing: how to crack Snapchat Kirsty Brice, marketing director EMEA, 4C Insights As Snapchat surpasses 100m daily users, can it convince advertisers it's stronger than more established channels? Promoted Why ads in the editorial space will get results Georganna Simpson Blink and you'll miss it... why you might be wasting mobile spend. As advertisers are challenged with delivering ads through multiple channels, mobile experts Kargo show that the most efficient environment for investment is editorial. If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Account Director £38000 - £42000 per annum Major Players, Essex Marketing Content Manager (copywriter focused) £28-32K per year COLART, W11 4AJ, London New Business Director £65000 - £70000 per annum + OTE £100k+ The Great & The Good, London Account Director - digital and content marketing agency £50-65k plus benefits The Jefferson Group, Central London Planning Director £85 – 90k + bens Direct Recruitment, London (Central), London (Greater) Senior Designer depending on experience OLIVER Group, London (Central), London (Greater) Integrated Designer Depending on experience OLIVER Group, London (Central), London (Greater) Integrated Designer 9 Month FTC Depending on experience OLIVER Group, London (Greater) Designer Depending on experience OLIVER Group, Nottingham, Nottinghamshire Copywriter Depending on experience OLIVER Group, Nottingham, Nottinghamshire

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