Carlsberg reinvents brand as icon of Danish lifestyle in Mads Mikkelsen campaign | T-Mobile and Gorillaz tear down the walls between the virtual world and reality

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Campaign 18:05 April 20, 2017

The five things you need to know today Most read Carlsberg reinvented as icon of Danish lifestyle in Mads Mikkelsen campaign Simon Gwynn Carlsberg has hired Mads Mikkelsen, star of Casino Royale and TV series Hannibal, to feature in the lager brand's new campaign, "The Danish Way". Tech Why T-Mobile is teaming up with Gorillaz to tear down the walls between the virtual world and reality Simon Gwynn With the long-awaited fifth album by Damon Albarn's "virtual band" Gorillaz due for release this month, T-Mobile owner Deutsche Telekom saw an opportunity to clearly demonstrate the potential of augmented reality. Advertising Publicis Groupe's European revenue boosted by UK Gurjit Degun Publicis Groupe has reported revenue of €655m in Europe for the first quarter of the year, up 3.8% compared with the same period last year, and boosted by growth in the UK and France. Marketing Marketing in the age of outrage Joe Wade There can be value in offence for those brands that use extreme messages to cut through, make waves and create consumer conversations, writes Don't Panic MD and co-founder Joe Wade. Media Channel 4 kicks off search for £8m Bake Off sponsor Maisie McCabe Channel 4 has confirmed the Great British Bake Off will return this autumn and has started talking to advertisers about its estimated £8m sponsorship package. Also in the news Lastminute.com teams up with Spotify to soundtrack travel adventures Travel site Lastminute.com has launched a partnership with Spotify that will offer a range of music content based around ten world cities. UKTV profits hit record £91m and 'future-proofs' itself with new Sky deal UKTV has posted an 11% jump in annual profit to a record £91m and claimed it can continue growing its advertising share after striking a new carriage deal with Sky. Apple to launch Search Ads in the UK Developers in the UK, Australia and New Zealand will be able to advertise their apps within Apple's App Store's search function from next week (25 April). Promoted The best way to PR your brand films... don't do it Edward Craig Creating hype also creates hindrance if you're not careful - treat art like art. Promoted 3 great ads I had nothing to do with #40: Anna Carpen on National Dairy Council, Levi's and H&M Thinkbox Anna Carpen, ECD at 18 Feet & Rising, reveals three great ads she admires but had nothing to do with If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Account Director - Design & Innovation Consultancy Up to £55,000 + attractive bens package Ann Sharman Recruitment, London (Central), London (Greater) Lead Digital Designer/Head of Digital £50-£60k Eden Marsh, London (Central), London (Greater) Head of Employee Engagement Research £50000 - £55000 per annum + bonus and benefits Elizabeth Norman International, West London, London / Manchester, Greater Manchester Product Marketing Manager (Financial Services) £40000 - £45000 per annum Regan & Dean Recruitment Limited, Central London, London / London, City of London / London Planning Director- integrated communications £65 - £80000 plus large company benefits Rare Selection, London (Central), London (Greater) Director of Marketing & Communications Competitve + Benefits Chubb, London (Greater) Director of Brand and Public Fundraising Circa £75,000 per annum Leonard Cheshire, London (Central), London (Greater) B2B Account Manager £competitive + Benefits Bray Leino, Filleigh, North Devon Senior Creative Strategist Competitive Package + Benefits Retail Week, London (Central), London (Greater) DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York

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