Monday, 10 April 2017

Why digital audio is set to experience a creative revolution

Campaign: Media

Campaign: Media
April 10, 2017
Media news and analysis, powered by Media Week
Would Channel 4 moving out of London benefit adland?
Would Channel 4 moving out of London benefit adland?

Gurjit Degun

The broadcaster could follow the BBC up north. But the two cases are very different.

Boursin kicks off Film 4 sponsorship
Boursin kicks off Film 4 sponsorship

Omar Oakes

Boursin, the French soft cheese brand, has agreed a year-long sponsorship deal with Channel 4 to advertise around the 9pm film on Film 4.

Listen up! Why digital audio is set to experience a creative revolution
Listen up! Why digital audio is set to experience a creative revolution

Jo McCrostie

Jo McCrostie, Global's creative director, says we're just at the start of an audio revolution and she has examples to prove it.

Fox's bid to take over Sky cleared by EU
Fox's bid to take over Sky cleared by EU

Omar Oakes

Twenty-First Century Fox has overcome a major hurdle in its £11.7m takeover bid for Sky after securing anti-trust approval from the European Union.

Steve King's ascension shows media reigns supreme
Steve King's ascension shows media reigns supreme

Gideon Spanier

Publicis Media's global chief executive tells Gideon Spanier why it stands out from rivals and claims its more transparent approach is paying dividends.

British man killed in Sweden terror attack was global Spotify director
British man killed in Sweden terror attack was global Spotify director

Omar Oakes

A British employee of music streaming service Spotify was among four people killed in Friday's terrorist attack in Sweden.

Twitter hopes to win over 30-somethings in Japan
Twitter hopes to win over 30-somethings in Japan

David Blecken

After nearly ten years and considerable success in Japan, Twitter has decided it is time to launch its first branding campaign for the market.

How voice could be the new frontier for brands
How voice could be the new frontier for brands

Emily Tan

Voice technology has improved enough that consumers are growing increasingly reliant and are even developing new behaviours.

Review recap: TripAdvisor, Big Lottery Fund, Sunny
Review recap: TripAdvisor, Big Lottery Fund, Sunny

Staff

Campaign's weekly round-up of brands reviewing their advertising, digital and media accounts in the UK right now

Don't just talk shop: how to change shopper behaviour from desire to action
Promoted
Don't just talk shop: how to change shopper behaviour from desire to action

Getmemedia

Investing in shopper marketing can mean big rewards and recognition for brands

Why ads in the editorial space will get results
Promoted
Why ads in the editorial space will get results

Georganna Simpson

Blink and you'll miss it... why you might be wasting mobile spend. As advertisers are challenged with delivering ads through multiple channels, mobile experts Kargo show that the most efficient environment for investment is editorial.

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