Why digital audio is set to experience a creative revolution

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Campaign: Media April 10, 2017

Media news and analysis, powered by Media Week Would Channel 4 moving out of London benefit adland? Gurjit Degun The broadcaster could follow the BBC up north. But the two cases are very different. Boursin kicks off Film 4 sponsorship Omar Oakes Boursin, the French soft cheese brand, has agreed a year-long sponsorship deal with Channel 4 to advertise around the 9pm film on Film 4. Listen up! Why digital audio is set to experience a creative revolution Jo McCrostie Jo McCrostie, Global's creative director, says we're just at the start of an audio revolution and she has examples to prove it. Fox's bid to take over Sky cleared by EU Omar Oakes Twenty-First Century Fox has overcome a major hurdle in its £11.7m takeover bid for Sky after securing anti-trust approval from the European Union. Steve King's ascension shows media reigns supreme Gideon Spanier Publicis Media's global chief executive tells Gideon Spanier why it stands out from rivals and claims its more transparent approach is paying dividends. British man killed in Sweden terror attack was global Spotify director Omar Oakes A British employee of music streaming service Spotify was among four people killed in Friday's terrorist attack in Sweden. Twitter hopes to win over 30-somethings in Japan David Blecken After nearly ten years and considerable success in Japan, Twitter has decided it is time to launch its first branding campaign for the market. How voice could be the new frontier for brands Emily Tan Voice technology has improved enough that consumers are growing increasingly reliant and are even developing new behaviours. Review recap: TripAdvisor, Big Lottery Fund, Sunny Staff Campaign's weekly round-up of brands reviewing their advertising, digital and media accounts in the UK right now Promoted Don't just talk shop: how to change shopper behaviour from desire to action Getmemedia Investing in shopper marketing can mean big rewards and recognition for brands Promoted Why ads in the editorial space will get results Georganna Simpson Blink and you'll miss it... why you might be wasting mobile spend. As advertisers are challenged with delivering ads through multiple channels, mobile experts Kargo show that the most efficient environment for investment is editorial. If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Deputy Director of Media, Campaigns & Brand Experience £60,000-£65,000 per annum Asthma UK, London (Central), London (Greater) Brand Manager Competitive package Slimfast, M4/M3 corridors Business Manager – Media Sales £50k UK equivalent plus an attractive commission scheme. Vision Four, Kuala Lumpur, Malaysia Senior Sales Manager / Sales Manager Competitive salary plus bonus scheme Great British Chefs, London (Greater) Press Planner/Buyer £Competitive + Benefits Bray Leino, Filleigh, Devon Digital Designer £25-30k DOE Medialab Group, London (Central), London (Greater) Content Producer Circa £27,000 Alzheimer's Research UK, Cambridge Head of Commercial Partnerships Competitive Courier, Spitafields Brand Manager Competitive + generous car allowance, bonus and benefits Slimfast, M3/M4 corridors Digital Content Manager Competitive Dice, a DHI Group Inc. company, London

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