BT marketer: Understanding your insecurity can unlock potential | Next's struggle shows what happens when marketers lack the right stuff | How to spend less time online and benefit more

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Campaign: Brands April 11, 2017

Brand news and analysis, powered by Marketing BT marketer: Understanding your insecurity can unlock potential Dan Ramsay It takes guts to recognise your insecurities but once done it can unlock a lot of potential, writes BT's consumer marketing director. Next's struggle shows what happens when marketers lack the right stuff Helen Edwards If you want to persuade people to buy more, try selling better goods. How to spend less time online and benefit more Richard Koch Richard Koch has created a handy audit to help you stop wasting time online. Timberland raised in-store visits by 6% using location-based targeting Emily Tan Timberland worked with Amplifi, Vizeum and xAd to target fashion-conscious, outdoor-loving 18-34 year-olds with the aim of raising in-store visits. Why some brands disrupt successfully while others fail Laurence Green Creative work should be fresh but also familiar. Raymond Loewy's Maya theory explains why. FT campaign calls on readers to see the world in shades of grey Simon Gwynn The Financial Times has launched a campaign that challenges readers to think beyond understanding the world in "black and white" terms. Mark of quality: Lexus signs up Ronson to front content campaign Simon Gwynn Lexus has unveiled a collaboration with music artist and producer Mark Ronson, who will appear in a six-month campaign, "Make your mark", to promote the brand's new flagship coupe, the Lexus LC. Inflation hits UK grocery prices after supermarkets slash promotional offers Simon Gwynn Inflation has started to creep into food prices in the UK, but base prices - those for products not sold on promotion - have not gone up, IRI data shows. Broadband prices rise 43% as consumers face 'loyalty penalty' Omar Oakes Ofcom is being urged to protect vulnerable consumers after a survey found broadband internet prices rise by an average of 43% when fixed-term deals end. Twitter expands third-party measurement partnerships Omar Oakes Twitter is hoping to reassure brands amid recent digital advertising controversies by announcing new relationships with third-party measurement providers. Who cares about the Cadbury egg hunt controversy? Mat Heinl After the uproar surrounding Cadbury's omission of the term Easter from its egg hunt, Moving Brands' Mat Heinl suggests the reaction is a bit ridiculous. Kodak returns to profitability by turning to print and a little-seen Web series Kathryn Luttner How a former blue-chip marketer is finding a new kind of success playing small ball online. Promoted Don't just talk shop: how to change shopper behaviour from desire to action Getmemedia Investing in shopper marketing can mean big rewards and recognition for brands Promoted How to effectively bring science to marketing Jonathan Allan, sales director, Channel 4 Brands are adopting a 'test and learn' approach to marketing strategy. Recent IPA Effectiveness Awards papers show how it can be done - without compromising on creativity... If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Head of Brand £50,000 - £55,000 + benefits package English Heritage, The Engine House, Swindon, SN2 2EH Global Senior Insight Manager | Premium Beer Company £44000 - £61000 per annum + bonus Elizabeth Norman International, Woking, Surrey / London CRM Graphics Designer Competitive PokerStars, London (Central), London (Greater) Product Marketing Manager £42000 per annum + benefits Brand Recruitment, Bishop's Stortford, Hertfordshire / Royston, Hertfordshire / Saffron Walden, Essex Senior Brand Manager, Online Gaming (Acquisition) £45000 - £50000 per annum + Great Company Benefits Ultimate Asset, London Senior Research Executive/Manager £35000.00 - £40000.00 per annum Elizabeth Norman International, London, City of London / London Senior Sales Executive Up to £26k depending on experience + £6k - uncapped OTE and excellent benefits Redactive Media Group, Farringdon, London Brand Manager Competitive + generous car allowance, bonus and benefits Slimfast, M3/M4 corridors Digital Content Manager Competitive Dice, a DHI Group Inc. company, London DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York

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