Saturday edition: Goodstuff buys out OMG | YouTube restricts ads | Guardian considers Manchester move

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Campaign: Media April 08, 2017

Media news and analysis, powered by Media Week Goodstuff buys out OMG to be fully independent Gideon Spanier Goodstuff Communications has become 100% independent after the two founders bought Omnicom Media Group's 20% stake. The Guardian 'considers' move back to Manchester Omar Oakes The Guardian is reportedly considering moving back to its historic home of Manchester as it continues to cut costs at the loss-making newspaper. YouTube to block ads on channels with under 10k views Emily Tan Starting today, YouTube will stop serving ads on YouTube Partner Programme channels that have not reached at least 10,000 lifetime views. Lake Capital mulls Engine sale with $500m price tag Gideon Spanier The owner of Engine is eyeing a possible sale of the agency group only three years after buying it. Trinity Mirror signs global deal with native advertising platform Emily Tan Trinity Mirror has signed a global deal with Adyoulike, a native ad tech platform that will now power native in-feed advertising units across the Daily Mirror and all Trinity Mirror regional media titles. Elle appoints Anne-Marie Curtis as editor-in-chief Omar Oakes Hearst has promoted Elle's fashion director Anne-Marie Curtis to replace Lorraine Candy as the magazine's editor-in-chief. Facebook launches tools to combat 'revenge porn' Omar Oakes Facebook has announced new tools to combat the spread of "revenge porn" images being spread on its social network in a further effort to address online privacy concerns. Snapchat pushes out two new tools for advertisers Emily Tan Snapchat is launching two new tools that will allow advertisers to target app-install ads to users based on machine-learning, and to retarget users who have previously engaged with their ads. Micro-influencer marketplace Tribe launches in UK with Moët Hennessy, Selfridges and Burt's Bees Emily Tan Australian-founded micro-influencer online marketplace has launched in the UK with campaigns for Moët Hennessy, Selfridges and Burt's Bees. Kellogg's Corn Flakes to launch Gogglebox ad takeover Omar Oakes Kellogg's has become the latest brand to tie up with popular Channel 4 show Gogglebox, in a new campaign for Kellogg's Corn Flakes. Havas Media poaches MRY's Hart to lead UK client relationships Omar Oakes Havas Media Group has appointed Clare Hart, the European managing director of Publicis Groupe's MRY, to be lead the agency group's relationship with UK clients. 'Green' posters must have scale to make real impact Ben Bold Outdoor ads helping to address high levels of pollution in major cities can come across as gimmicks, so they need scale to make a true impact, ad agency executives have said. Promoted A year's worth of brand coverage for just one night's sponsorship? Here's how Getmemedia Partying on a school night? Absolutely. Sponsor the TES Schools Awards 2017 and get your brand in front of more than 1000 decision makers and influencers from schools across the country Promoted Why ads in the editorial space will get results Georganna Simpson Blink and you'll miss it... why you might be wasting mobile spend. As advertisers are challenged with delivering ads through multiple channels, mobile experts Kargo show that the most efficient environment for investment is editorial. If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Deputy Director of Media, Campaigns & Brand Experience £60,000-£65,000 per annum Asthma UK, London (Central), London (Greater) Brand Manager Competitive package Slimfast, M4/M3 corridors Business Manager – Media Sales £50k UK equivalent plus an attractive commission scheme. Vision Four, Kuala Lumpur, Malaysia Senior Sales Manager / Sales Manager Competitive salary plus bonus scheme Great British Chefs, London (Greater) Press Planner/Buyer £Competitive + Benefits Bray Leino, Filleigh, Devon Digital Designer £25-30k DOE Medialab Group, London (Central), London (Greater) Content Producer Circa £27,000 Alzheimer's Research UK, Cambridge Head of Commercial Partnerships Competitive Courier, Spitafields Brand Manager Competitive + generous car allowance, bonus and benefits Slimfast, M3/M4 corridors Digital Content Manager Competitive Dice, a DHI Group Inc. company, London

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