Friday, 21 April 2017

Channel 4 searches for Bake Off sponsor | Condé Nast hits out at Sunday Times Style

Campaign Breakfast Briefing

Campaign Breakfast Briefing
April 21, 2017
Channel 4 kicks off search for £8m Bake Off sponsor
Channel 4 kicks off search for £8m Bake Off sponsor

Maisie McCabe

Channel 4 has confirmed the Great British Bake Off will return this autumn and has started talking to advertisers about its estimated £8m sponsorship package.

Condé Nast hits out at The Sunday Times Style over readership numbers
Condé Nast hits out at The Sunday Times Style over readership numbers

Gurjit Degun

Condé Nast has hit out at The Sunday Times' Style magazine for stating it has a greater reach than some of the top women's glossies combined.

ASA stamps down on record number of ads in 2016
ASA stamps down on record number of ads in 2016

Simon Gwynn

Almost 5,000 ads were changed or withdrawn in 2016 as a result of action from the Advertising Standards Authority and Committee of Advertising Practice, the organisations' annual report reveals.

Barbie sales fall in Q1
Barbie sales fall in Q1

Gurjit Degun

Mattel, which manufactures Barbie, has reported net and gross sales down 15%, with operating loss of $127m, in the first quarter of the year.

From 'die-hards' to 'devastated pessimists', early thoughts from the Brexit election voter tribes
From 'die-hards' to 'devastated pessimists', early thoughts from the Brexit election voter tribes

Deborah Mattinson

What does the nation think about the upcoming election? Deborah Mattinson gets some early reaction.

Global Academy can 'reduce barriers to entry' to media, Tabor says at royal opening
Global Academy can 'reduce barriers to entry' to media, Tabor says at royal opening

Gideon Spanier

A new school backed by Global can reduce "the barriers to entry" for people looking to get into the media industry, the company's founder declared at its royal opening.

Create your own energy
Promoted
Create your own energy

Richard Buchanan, The Clearing

Imagine, innovate, inspire, express... just what is the elusive force that is creativity? Richard Buchanan, managing director and founder, The Clearing, on what creativity means to him

How to create film cut-through without the spend
Promoted
How to create film cut-through without the spend

Edward Craig

Two brands and one agency explain it's about passion, authenticity and telling a story that truly resonates

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