John Lewis aims to put a smile on Britain's face with ambitious summer campaign | What global FMCG brands can learn from Weetabix's Chinese flop | Is Heineken's attempt at purposeful marketing any better than Pepsi's?

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Campaign: Brands April 26, 2017

Brand news and analysis, powered by Marketing John Lewis aims to put a smile on Britain's face with ambitious summer campaign Simon Gwynn A series of specially commissioned illustrations depicting the quirks of the British summertime will appear in John Lewis stores nationwide today, as the retailer launches its biggest ever customer engagement push. What global FMCG brands can learn from Weetabix's Chinese flop Rob Wade The failure of Weetabix's attempt to crack China offers a number of lessons for marketers, says Rob Wade, consumer insight director at Europanel. Is Heineken's attempt at purposeful marketing any better than Pepsi's? Chris Pearce Brands like Heineken and Pepsi have attempted to contribute to culture with varying degrees of success, says Chris Pearce. McDonald's confirms UK home delivery amid sales growth Simon Gwynn McDonald's will be trialling a home-delivery service for the first time in the UK this summer, its UK chief executive Paul Pomroy has said. BMW rapped for condoning irresponsible driving Simon Gwynn The advertising standards watchdog has rejected a claim from BMW that the phrase "Luxury just lost its manners" amounted to nothing more than "advertising puffery". How three surf lovers are building 'Africa's first great global brand' Brittaney Kiefer An advertising veteran, a journalist and a designer have launched Mami Wata, which aims to connect a new wave of people with surfing and African culture. What the older generation really wants from marketers Jenny Hearne Stereotypical views of older people are preventing marketers from communicating effectively with them. Jenny Hearne, head of thinkers' thoughts at behavioural research agency Watch Me Think, uncovers their views and aspirations through an in-depth qualitative study. CMA picks global Reed marketer for MD as Hill departs Omar Oakes The Content Marketing Association has appointed Reed's head of global marketing Catherine Maskell as the industry body's new managing director. The power of the podcast for Penguin Random House Hannah Telfer What better way to develop interest in audiobooks than by building an audience through the internationally popular podcasting medium? By Hannah Telfer, managing director, Penguin Random House Audio, and group director, consumer and digital development, at the publisher Coke on track to meet 2017 profit and revenue targets Simon Gwynn Coca-Cola has reported flat revenues for the first quarter of 2017 on an organic basis year-on-year - though net revenues slumped 11% largely due to structural changes. It's time politics took social influencers seriously James Erskine Vloggers offer a route to young audiences not engaged by traditional channels, writes Social Circle's chief strategy officer. Citi combines global consumer marketing and entertainment teams under new CMO Kathryn Luttner Jennifer Breithaupt, head of global entertainment, adds consumer marketing to her role How an AI caused a fruit-cocktail sellout for Dole Matthew Miller "I have never seen anything like it," the brand's APAC marketing vice-president says following a Philippines campaign. Campaign TV: Bompas & Parr delivers explosive evening at Publicis James Page Campaign went along to Publicis UK's offices to watch Sam Bompas give a presentation about culinary creativity. Movers and shakers: Mail Advertising, Yo! Sushi, CP&B, MediaLink Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Promoted How to create film cut-through without the spend Edward Craig Two brands and one agency explain it's about passion, authenticity and telling a story that truly resonates Promoted Create your own energy Richard Buchanan, The Clearing Imagine, innovate, inspire, express... just what is the elusive force that is creativity? Richard Buchanan, managing director and founder, The Clearing, on what creativity means to him Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. 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