What Pepsi's dud means for the in-house stampede

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Campaign 18:05 April 10, 2017

The five things you need to know today Most read Gotta have it? Why Pepsi's dud could slow the in-house stampede Ilyse Liffreing After years of brands thinking they could do it better (and cheaper, and faster) themselves, one lousy ad is changing the conversation. Tech Why you need to enter the Creative Technology Awards now Edward Craig Campaign's Creative Technology Awards entry deadline is looming on 13 April. But why should you enter and what are the awards? Advertising Ad industry's reaction to that Pepsi ad ignores a sad reality David Kolbusz Agencies seem to have forgotten our job is to sell shit, says the chief creative officer at Droga5 London. Marketing Airbnb's Mildenhall: entertainment can be a marketing platform Jonathan Mildenhall Jonathan Mildenhall, chief marketing officer of Airbnb, on the evolution of entertainment as a marketing platform and how brands can carve out new creative spaces for consumers. Media Vogue UK appoints Edward Enninful as first male editor Omar Oakes Vogue UK has hired Edward Enninful as its first male editor-in-chief to run the Conde Nast magazine, replacing the long-serving Alexandra Shulman. Also in the news Listen up! Why digital audio is set to experience a creative revolution Jo McCrostie, Global's creative director, says we're just at the start of an audio revolution and she has examples to prove it. Boursin kicks off Film 4 sponsorship Boursin, the French soft cheese brand, has agreed a year-long sponsorship deal with Channel 4 to advertise around the 9pm film on Film 4. Lloyds Bank "New dawn" by Adam & Eve/DDB The black Lloyds Bank horse is back in another emotionally charged ad by Adam & Eve/DDB. Promoted How to effectively bring science to marketing Jonathan Allan, sales director, Channel 4 Brands are adopting a 'test and learn' approach to marketing strategy. Recent IPA Effectiveness Awards papers show how it can be done - without compromising on creativity... Promoted Don't just talk shop: how to change shopper behaviour from desire to action Getmemedia Investing in shopper marketing can mean big rewards and recognition for brands If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Lead Digital Designer/Head of Digital £50-£60k Eden Marsh, London (Central), London (Greater) Product Marketing Manager (Financial Services) £40000 - £45000 per annum Regan & Dean Recruitment Limited, Central London, London / London, City of London / London Planning Director- integrated communications £65 - £80000 plus large company benefits Rare Selection, London (Central), London (Greater) Account Director - Integrated Agency - London - £45-50k £45,000 to £50,000 plus benefits Lucky7 Recruitment, London (Central), London (Greater) Head of Sales - Film House £65000 - £75000 per annum + £100k+ OTE Ultimate Asset, London, West End Brand Manager Competitive + generous car allowance, bonus and benefits Slimfast, M3/M4 corridors Digital Content Manager Competitive Dice, a DHI Group Inc. company, London Business Manager – Media Sales £50k UK equivalent plus an attractive commission scheme. Vision Four, Kuala Lumpur, Malaysia Account Manager up to £35,000 pa depending on experience 'Plus generous commission scheme and excellent benefits' Redactive Media Group, London (Central), London (Greater) Business Development Manager - National Trust Magazine £32,000 to £35,000 pa depending on experience Redactive Media Group, London (Central), London (Greater)

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