Trinity Mirror signs global deal with native advertising platform | Guardian 'considers' move back to Manchester

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Campaign: Media April 05, 2017

Media news and analysis, powered by Media Week Trinity Mirror signs global deal with native advertising platform Emily Tan Trinity Mirror has signed a global deal with Adyoulike, a native ad tech platform that will now power native in-feed advertising units across the Daily Mirror and all Trinity Mirror regional media titles. The Guardian 'considers' move back to Manchester Omar Oakes The Guardian is reportedly considering moving back to its historic home of Manchester as it continues to cut costs at the loss-making newspaper. Amazon Alexa has become one of my BFFs, says Omnicom Media chief Philippa Brown Omnicom Media Group's Philippa Brown explains why voice-activated search has quickly become her secret work weapon. LBGT+ people reveal they feel 'invisible' in advertising Omar Oakes Young gay and bisexual men feel they are under-represented in advertising, and believe brands have a responsibility to take a progressive stand in society, according to a survey by UM London. Havas Media poaches MRY's Hart to lead UK client relationships Omar Oakes Havas Media Group has appointed Clare Hart, the European managing director of Publicis Groupe's MRY, to be lead the agency group's relationship with UK clients. ASA orders takedown of Instagrammer's post for not having #ad Emily Tan A promotional post by Instagrammer Sheikhbeauty for the brand Flat Tummy Tea failed to comply with CAP rulings as it lacked any disclosure that the post was an ad. Twelve advertisers pull ads from Fox News show The O'Reilly Factor Emily Tan BMW, Hyundai and GlaxoSmithKline were among the 12 companies to pull advertising for The O'Reilly Factor show following reports that Bill O'Reilly and his employer, Fox News, paid off sexual harassment claims. Elle appoints Anne-Marie Curtis as editor-in-chief Omar Oakes Hearst has promoted Elle's fashion director Anne-Marie Curtis to replace Lorraine Candy as the magazine's editor-in-chief. Award-winning idea is brought to life using Ocean's vehicle recognition screen technology Suzanne Bidlake Churchill Insurance's "Churchie" dog will deliver personalised messages to motorists in an ad that launches today, using vehicle recognition technology in digital outdoor screens. My Media Week: Andy Atkinson, Trinity Mirror Hayley Hayes We join Andy Atkinson, chief revenue officer at Trinity Mirror, for a week that begins on the French slopes, diverts to Glasgow for a comedic collaboration and ends with a new brief in London. Movers and shakers: Elle, BBH, Valenstein & Fatt, ASA, Penguin Ventures and more Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Promoted Thinkboxes winner January/February 2017: Sport England Winner for January/February 2017 Promoted Getting the most out of fast-turnaround research: what you need to know Ben Glanville, head of YouGov's Omnibus research team, explains the importance of planning and communication when commissioning fast-turnaround research If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Deputy Director of Media, Campaigns & Brand Experience £60,000-£65,000 per annum Asthma UK, London (Central), London (Greater) Brand Manager Competitive package Slimfast, M4/M3 corridors Business Manager – Media Sales Competitive Vision Four, Kuala Lumpur, Malaysia Client Sales Strategy Manager - TRAVEL £60000 - £65000 per annum + bonus & benefits Ultimate Asset, London Senior Sales Manager / Sales Manager Competitive salary plus bonus scheme Great British Chefs, London (Greater) Press Planner/Buyer £Competitive + Benefits Bray Leino, Filleigh, Devon Digital Designer £25-30k DOE Medialab Group, London (Central), London (Greater) Agency Partnership Manager Up to £60,000 plus bonus Onroot, London (Central), London (Greater) International Digital Sales Account Director Up to £65,000 plus bonus Onroot, London (Central), London (Greater) DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York

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