Pepsi says 'Sorry' and removes Kendall Jenner ad from the Web | Brand Film Festival London 2017: the winners' showcase

View in web browser | Add to safe senders list

Campaign 18:05 April 06, 2017

The five things you need to know today Most read Pepsi says 'Sorry' and removes Kendall Jenner ad from the Web Douglas Quenqua "Clearly we missed the mark, and we apologize," says company after stunning backlash. Tech Snapchat pushes out two new tools for advertisers Emily Tan Snapchat is launching two new tools that will allow advertisers to target app-install ads to users based on machine-learning, and to retarget users who have previously engaged with their ads. Advertising Brand Film Festival London 2017: the winners' showcase Campaign looks at the strategies behind the winning campaigns in the inaugural Brand Film Festival London. Marketing Poll: Is Pepsi's ad fiasco what happens when you bring creative in-house? Campaign Staff Critics are blaming Pepsi's "tone-deaf" ad on the brand's decision to create it without agency partners. Do you agree? Media Goodstuff buys out OMG to be fully independent Gideon Spanier Goodstuff Communications has become 100% independent after the two founders bought Omnicom Media Group's 20% stake. Also in the news Coke death: Coca-Cola to ditch mid-calorie version as Zero Sugar strategy pays off Coca-Cola is axing Coca-Cola Life, the version of its flagship product made with a mix of sugar and stevia, from June. Lake Capital mulls Engine sale with $500m price tag The owner of Engine is eyeing a possible sale of the agency group only three years after buying it. How to keep advertising relevant? Go back to moving people Following last night's inaugural Brand Film Festival London, co-chair of judges Nils Leonard says we must accept the world hates advertising in its traditional form and aspire to a different, more ambitious style of storytelling. Promoted 10-second video marketing: how to crack Snapchat Kirsty Brice, marketing director EMEA, 4C Insights As Snapchat surpasses 100m daily users, can it convince advertisers it's stronger than more established channels? Promoted Don't just talk shop: how to change shopper behaviour from desire to action Getmemedia Investing in shopper marketing can mean big rewards and recognition for brands If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs National Communications Manager £55,000 - £65,000 Jaguar Land Rover, Gaydon, Warwick Creative Solutions Manager - pan regional ad sales to £50k to £50k plus great bonus and wonderful offices The Space Business, London (Central), London (Greater) Marketing Manager £33,990 - £36,879 Department for Transport, London (Central), London (Greater) Brand Manager Competitive package Slimfast, M4/M3 corridors Senior Marketing Executive Competitive DHi Group, London Account Manager up to £35,000 pa depending on experience 'Plus generous commission scheme and excellent benefits' Redactive Media Group, London (Central), London (Greater) Business Development Manager - National Trust Magazine £32,000 to £35,000 pa depending on experience Redactive Media Group, London (Central), London (Greater) Campaign Manager/Senior Campaign Manager Competitive packages + Benefits Blis Ltd, London (Greater) Campaign Selections Manager £30k - £40k depending on experience Swinton Insurance, Manchester, Greater Manchester DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York

manage bulletins unsubscribe

© 2016 Haymarket Business Media Bridge House 69 London Road Twickenham TW1 3SP Phone: +44 (20)8267 5000