Why talent is the next-generation creative partner | Channel 4 and ITV make unprecedented expression of unity in fight against Alzheimer's | Yo! Sushi hires Luisa Fernandez to lead marketing

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Campaign: Brands April 24, 2017

Brand news and analysis, powered by Marketing Why talent is the next-generation creative partner Mark Eaves Those in the new generation of front-of-screen talent are no longer content to be a hired face for adland and have instead pitched themselves as full creative partners. Mark Eaves, founder of Gravity Road, unravels the rise of this phenomenon and what agencies can learn from it. Channel 4 and ITV make unprecedented expression of unity in fight against Alzheimer's Simon Gwynn The UK's two largest commercial channels, ITV and Channel 4, are working together for the launch of a new brand campaign for Alzheimer's Society - a first for the broadcasters. Yo! Sushi hires Luisa Fernandez to lead marketing Omar Oakes Yo! Sushi has appointed former BA marketer and BBH Sport executive Luisa Fernandez to run the Japanese restaurant chain's marketing department. Intel CMO Steve Fund on drones, in-house agencies and evolving a brand with a legendary 'bong' Kathryn Luttner "If we think we can do it better, cheaper or faster internally, we will." Cosabella's other AI raised website conversions by 38% Emily Tan While trialling digital marketing AI, Albert, online lingerie retailer Cosabella was also putting Ascend, a website optimisation AI through its paces. Brainlabs is fastest growing UK company in Financial Times ranking Simon Gwynn Performance marketing agency Brainlabs is the fourth fastest-growing company in Europe, according to the Financial Times list of the continent's biggest boomers. Virtual Colonel: KFC targets 'trendier' clientele with voice-activated AI booth Olivia Parker, Rick Boost Campaign Asia-Pacific took the futuristic 'Kolonel Fast Connect' kiosk for a test-drive in Hong Kong. Retailers reeling from falls in price promotions need to get to know their customers again Matthew Heath Lida's chairman and chief strategy officer explains how retailers can encourage customer loyalty. Banks could be hit by new restrictions under overdraft fee proposals Simon Gwynn A bill introduced to Parliament by Labour MP Rachel Reeves would cap the maximum that banks are able to charge customers for unauthorised overdrafts. Is voice search a conversation for marketing or advertising? Tom Smith Before leaping joyously on the voice bandwagon, brands need to understand what the channel can do for them. Marketing New Thinking Awards now open for entries Staff Brands and agencies successfully navigating today's complex consumer landscape are invited to enter Campaign's Marketing New Thinking Awards. Campaign TV: Deliveroo and Three bring Milan to London James Page Deliveroo and Three's reward app Wuntu brought diners in London and Milan together for a virtual date night experience. Review recap: Samsung, Costa, Johnnie Walker Staff Campaign's weekly round-up of live account reviews across advertising and media. Promoted Create your own energy Richard Buchanan, The Clearing Imagine, innovate, inspire, express... just what is the elusive force that is creativity? Richard Buchanan, managing director and founder, The Clearing, on what creativity means to him Promoted Create, craft, change - prepare to be captivated The D&AD Festival 2017 brings you the very best in creative excellence across the industry on 25-27 April Subscribe Now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe Now Campaign Jobs Agency Account Manager - Healthcare/Pharmaceutical £30000 - £35000 per annum Regan & Dean Recruitment Limited, London, City of London Head of Brand £50,000 - £55,000 + benefits package English Heritage, The Engine House, Swindon, SN2 2EH Global Senior Insight Manager | Premium Beer Company £44000 - £61000 per annum + bonus Elizabeth Norman International, Woking, Surrey / London Graphics Designer Competitive PokerStars, London (Central), London (Greater) Product Marketing Manager £42000 per annum + benefits Brand Recruitment, Bishop's Stortford, Hertfordshire / Royston, Hertfordshire / Saffron Walden, Essex Director of Marketing & Communications Competitve + Benefits Chubb, London (Greater) Director of Brand and Public Fundraising Circa £75,000 per annum Leonard Cheshire, London (Central), London (Greater) B2B Account Manager £competitive + Benefits Bray Leino, Filleigh, North Devon DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater)

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