Tuesday, 11 April 2017

Twitter expands measurement partnerships | Broadband prices rise | Talon Outdoor poised to sell

Campaign Breakfast Briefing

Campaign Breakfast Briefing
April 11, 2017
Twitter expands third-party measurement partnerships
Twitter expands third-party measurement partnerships

Omar Oakes

Twitter is hoping to reassure brands amid recent digital advertising controversies by announcing new relationships with third-party measurement providers.

Broadband prices rise 43% as consumers face 'loyalty penalty'
Broadband prices rise 43% as consumers face 'loyalty penalty'

Omar Oakes

Ofcom is being urged to protect vulnerable consumers after a survey found broadband internet prices rise by an average of 43% when fixed-term deals end.

Talon Outdoor poised to sell to private equity after Omnicom offloads its stake
Talon Outdoor poised to sell to private equity after Omnicom offloads its stake

Gideon Spanier

Talon Outdoor is poised to win investment from a private equity firm after Omnicom Media Group sold its minority stake in the out-of-home buying specialist.

Inflation hits UK grocery prices after supermarkets slash promotional offers
Inflation hits UK grocery prices after supermarkets slash promotional offers

Simon Gwynn

Inflation has started to creep into food prices in the UK, but base prices - those for products not sold on promotion - have not gone up, IRI data shows.

Kodak returns to profitability by turning to print and a little-seen Web series
Kodak returns to profitability by turning to print and a little-seen Web series

Kathryn Luttner

How a former blue-chip marketer is finding a new kind of success playing small ball online.

Twitter head of APAC Aliza Knox joins Unlockd as COO
Twitter head of APAC Aliza Knox joins Unlockd as COO

Faaez Samadi

Twitter's former Asia-Pacific vice president, Aliza Knox, has joined mobile ad platform Unlockd as chief operating officer.

10-second video marketing: how to crack Snapchat
Promoted
10-second video marketing: how to crack Snapchat

Kirsty Brice, marketing director EMEA, 4C Insights

As Snapchat surpasses 100m daily users, can it convince advertisers it's stronger than more established channels?

Don't just talk shop: how to change shopper behaviour from desire to action
Promoted
Don't just talk shop: how to change shopper behaviour from desire to action

Getmemedia

Investing in shopper marketing can mean big rewards and recognition for brands

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