Saturday, 1 April 2017

Saturday's Edition: Grey London changes name to Valenstein & Fatt to promote diversity and tolerance | Cadbury calls ad account review | Top British advertisers call summit meeting with YouTube over brand safety

 

Campaign: Agencies

Campaign: Agencies
April 01, 2017
Grey London changes name to Valenstein & Fatt to promote diversity and tolerance
Grey London changes name to Valenstein & Fatt to promote diversity and tolerance

Ben Bold

Grey London is making a statement against a recent surge in racism and nationalism by changing its name to Valenstein & Fatt, with the surnames of its two Jewish founders appearing above the agency's doors for 100 days.

Cadbury calls ad account review
Cadbury calls ad account review

Gurjit Degun

Cadbury, the Mondelez International-owned chocolate brand, is reviewing its creative account putting 11-year incumbent Fallon on alert.

Top British advertisers call summit meeting with YouTube over brand safety
Top British advertisers call summit meeting with YouTube over brand safety

Gideon Spanier

About 20 leading British advertisers, led by trade body ISBA, have met Google for hastily-convened talks about YouTube's brand safety crisis.

Sky tops adspend table as major retailers tighten belts
Sky tops adspend table as major retailers tighten belts

Gemma Charles

Sky was once again the UK's top spending advertiser in 2016, increasing year-on-year spend by 18% to £287m, Nielsen data has revealed.

Top ten takeaways from Advertising Week Europe 2017
Top ten takeaways from Advertising Week Europe 2017

Staff

Google apologises, Marks & Spencer's on being "mumsy", and the future of the agency model were among the highlights of this year's Advertising Week Europe in London.

BBH appoints Karen Martin as deputy MD
BBH appoints Karen Martin as deputy MD

Ben Bold

Bartle Bogle Hegarty London has promoted Tesco lead and managing partner Karen Martin as deputy managing director of the agency as it continues to restructure its senior team.

Mother puts giant breast on its roof to stand up for breastfeeding mums
Mother puts giant breast on its roof to stand up for breastfeeding mums

Omar Oakes

Mother erected a giant breast on top of its office building in London for Mother's Day in order to slay the stigma of women breastfeeding in public.

Leagas Delaney appoints Ogilvy's Hay as CEO and partner
Leagas Delaney appoints Ogilvy's Hay as CEO and partner

Emily Tan

Leagas Delaney has appointed Ogilvy Asia-Pacific's Fergus Hay as its chief executive and partner.

Advertisers calling for Google discounts amid extremist content row
Advertisers calling for Google discounts amid extremist content row

Ben Bold

Brands and media agencies are demanding that Google offers them discounted rates for advertising space in the wake of their ads appearing alongside extremist content on YouTube.

Jellyfish to open seventh global office in Barcelona
Jellyfish to open seventh global office in Barcelona

Ben Bold

Jellyfish is launching a Barcelona office in April, marking its seventh global location and its first in continental Europe.

Brand experiences - more than just a moment in time
Promoted
Brand experiences - more than just a moment in time

PrettyGreen

Five ways in which brands can harness the power of positive experiences

Tips from the top with Peter Souter: Part two
Promoted
Tips from the top with Peter Souter: Part two

RedSofa

In Campaign's new video series, created in partnership with RedSofa, we speak to the influencers at the top of their game for tips to help aspiring creatives, copywriters and art directors climb up the ladder and up their ad-game.

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