Just Eat to sponsor The X Factor in £30m broadcast deal | Andy Duncan steps down as Camelot CEO | Keith Weed: our female consumers are increasingly women first, mums second

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Campaign: Brands April 27, 2017

Brand news and analysis, powered by Marketing Just Eat to sponsor The X Factor in £30m broadcast deal Omar Oakes Just Eat will sponsor ITV's The X Factor in a £30m deal over two years that will see the food order app launch TV idents, behind the scenes content and ticket giveaways. Andy Duncan steps down as Camelot CEO Omar Oakes Camelot chief executive Andy Duncan is leaving after six years with the National Lottery operator. Keith Weed: our female consumers are increasingly women first, mums second Simon Gwynn The delay in the average age at which women have their first child is having a fundamental effect on how they define themselves, Unilever chief marketing officer Keith Weed said. Cutts succeeds Clark as HSBC marketing chief Simon Gwynn HSBC has appointed former senior Mondelez International executive Leanne Cutts as group head of mar-keting, succeeding Chris Clark, who is leaving the bank after 15 years. Badly targeted marketing leads to distrust in brands Simon Gwynn Half of UK consumers are bombarded with badly targeted marketing, new research has revealed. P&G plans $2bn in marketing spend savings as net sales drop Emily Tan P&G's net sales for the third quarter of 2017 dropped by 1% versus the prior year to $15.6bn (£12.17bn). EasyJet's Carolyn McCall: when you've done something wrong, apologise Simon Gwynn Being ready and willing to apologise and make amends when mistakes are made is vital to maintaining brand affinity, easyJet's chief executive has said. Why the world still needs TED Kevin Chesters With facts, knowledge and expertise now under threat, this gathering of brilliant minds is more valuable than ever, Kevin Chesters writes from Vancouver. Marcoms' key role on 8 June Claire Beale As the main political parties scramble to compose their narrative, will simplicity, consistency and unity now be totems? Brands take note: mums notice details like the size of crumpet holes Emily Tan When it comes to appealing to mums, attentiveness to details is a key trait, as Warburtons learnt when it redesigned its crumpets. Pick & turkey of the week: Battle of the beer brands Simon Gwynn and Brittaney Kiefer Carlsberg and Heineken go head to head in this week's pick and turkey. Campaign TV: Why nightlife is crucial to creativity Brittaney Kiefer A vibrant nightlife is a key ingredient in fostering creativity in cities, says the night mayor of Amsterdam. Promoted How we built an agency using guanxi Andy Berkenfield, Duncan Channon Building solid relationships through genuine collaboration is the key to success Promoted FutureVision: The future of work Lachlan Williams, R/GA London and Claire Beale, Campaign Businesses know that they need to put people at the centre of their communications and experiences. So why don't they do the same for their own people? Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Agency Account Manager - Healthcare/Pharmaceutical £30000 - £35000 per annum Regan & Dean Recruitment Limited, London, City of London Head of Brand £50,000 - £55,000 + benefits package English Heritage, The Engine House, Swindon, SN2 2EH Global Senior Insight Manager | Premium Beer Company £44000 - £61000 per annum + bonus Elizabeth Norman International, Woking, Surrey / London Graphics Designer Competitive PokerStars, London (Central), London (Greater) Product Marketing Manager £42000 per annum + benefits Brand Recruitment, Bishop's Stortford, Hertfordshire / Royston, Hertfordshire / Saffron Walden, Essex Director of Marketing & Communications Competitve + Benefits Chubb, London (Greater) Director of Brand and Public Fundraising Circa £75,000 per annum Leonard Cheshire, London (Central), London (Greater) B2B Account Manager £competitive + Benefits Bray Leino, Filleigh, North Devon DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater)

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