Burger King's brand fail | Are the robots out to get us?

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Campaign 18:05 April 13, 2017

The five things you need to know today Most read Burger King just became the first brand fail on Google Home Emily Tan Yesterday, Burger King US ran a 15-second spot that ended with the question: "OK Google, What is the Whopper Burger?" Tech AI: a creative's worst enemy or best friend? Emily Tan AI is already proving a useful tool for creatives, but will it end up taking their jobs? Emily Tan steps into adland's automated future. Advertising Zoopla ads bring broader brand proposition to life Omar Oakes Zoopla is branching out beyond its property search service as it launches an innovative above-the-line ad campaign featuring hermit crabs next week. Marketing Unilever plots U-Studio expansion as it eyes €2bn efficiency savings Emily Tan Unilever is to expand branded content arm U-Studio as it seeks to save €2bn (£1.7bn) a year. Media Zenith floors competition in Carpetright media review Maisie McCabe Carpetright has awarded Zenith UK its £10.3m UK media planning and buying account as it looks to expand its service beyond carpets. Also in the news Consumer confidence falls among Brexit supporters after Article 50 triggered Leave voters are becoming both less confident about the economy and less enthusiastic about Brexit, new Nielsen data shows. Hermes to test delivery robots in Southwark Delivery company Hermes is launching a testing programme for self-driving delivery robots in London, starting with parcel collections in Southwark. Co-op to take over More 4 in next stage of Shane Meadows collaboration The Co-op is launching a multi-channel campaign that profiles in detail the diversity of local causes is supports around the UK. Promoted When growing pains are a great thing: digital out-of-home Ben Putland, managing director, QDOT Digital out-of-home is expanding rapidly - but this growth brings challenges for both buyers and sellers. QDOT's MD Ben Putland on how to tackle them... Promoted Tips from the top with Peter Souter: Part two RedSofa In Campaign's new video series, created in partnership with RedSofa, we speak to the influencers at the top of their game for tips to help aspiring creatives, copywriters and art directors climb up the ladder and up their ad-game. If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Lead Digital Designer/Head of Digital £50-£60k Eden Marsh, London (Central), London (Greater) Head of Employee Engagement Research £50000 - £55000 per annum + bonus and benefits Elizabeth Norman International, West London, London / Manchester, Greater Manchester Product Marketing Manager (Financial Services) £40000 - £45000 per annum Regan & Dean Recruitment Limited, Central London, London / London, City of London / London Planning Director- integrated communications £65 - £80000 plus large company benefits Rare Selection, London (Central), London (Greater) Account Director - Integrated Agency - London - £45-50k £45,000 to £50,000 plus benefits Lucky7 Recruitment, London (Central), London (Greater) Head of Sales - Film House £65000 - £75000 per annum + £100k+ OTE Ultimate Asset, London, West End DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater) Marketing Manager £40,000 + 11% bonus and excellent company benefits/perks Center Parcs, Ireland Account Manager up to £35,000 pa depending on experience 'Plus generous commission scheme and excellent benefits' Redactive Media Group, London (Central), London (Greater)

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