Sky and Virgin Media 'in talks' over AdSmart deal | Entertain or die: Marketing lessons from Hollywood

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Campaign 18:05 April 18, 2017

The five things you need to know today Most read Sky and Virgin Media 'in talks' over AdSmart deal Omar Oakes Sky and Virgin Media are reportedly in advanced discussions over a deal to bring Virgin Media to AdSmart, Sky's targeted ad network. Tech Why Apple is fine with Alexa on iOS Phillip Dyte How Amazon gained permission from Apple and what this means for brands. Advertising Game-changing creativity requires a leap in the dark Colleen DeCourcy Unpredictable, risky, raw - this is what creativity at its best looks like. Marketing Entertain or die: Marketing lessons from Hollywood Pelle Sjoenell People pay for entertainment, but also pay to avoid ads; BBH's worldwide chief creative officer explains what brand marketers have to learn. Media Broadchurch and BGT pull in record viewers for ITV Gurjit Degun The finale of Broadchurch, the ITV drama starring David Tennant, attracted record viewings for the channel this year, peaking at 9.3 million viewers last night. Also in the news Kellogg's hunts for most cray cray Crunchy Nut fan Kellogg's is today launching "Search for the ultimate Crunchy Nutter", a digital-led campaign that challenges lovers of Crunchy Nut cereal to eat a bowl "in a troublesome place or at a troublesome time". Dreams' yawn-inducing ad is a lost opportunity For M&C Saatchi, the Dreams ad is probably not one that indicates the creative reboot it had been looking for. Creative Tech Awards: deadline extended to 27 April The deadline to enter the Creative Tech Awards has been extended from to midnight on 27 April. Promoted How to create film cut-through without the spend Edward Craig Two brands and one agency explain it's about passion, authenticity and telling a story that truly resonates Promoted Create, craft, change - prepare to be captivated The D&AD Festival 2017 brings you the very best in creative excellence across the industry on 25-27 April If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Account Director - Design & Innovation Consultancy Up to £55,000 + attractive bens package Ann Sharman Recruitment, London (Central), London (Greater) Lead Digital Designer/Head of Digital £50-£60k Eden Marsh, London (Central), London (Greater) Head of Employee Engagement Research £50000 - £55000 per annum + bonus and benefits Elizabeth Norman International, West London, London / Manchester, Greater Manchester Product Marketing Manager (Financial Services) £40000 - £45000 per annum Regan & Dean Recruitment Limited, Central London, London / London, City of London / London Planning Director- integrated communications £65 - £80000 plus large company benefits Rare Selection, London (Central), London (Greater) Head of Sales - Film House £65000 - £75000 per annum + £100k+ OTE Ultimate Asset, London, West End B2B Account Manager £competitive + Benefits Bray Leino, Filleigh, North Devon Senior Creative Strategist Competitive Package + Benefits Retail Week, London (Central), London (Greater) Director of Brand and Public Fundraising Circa £75,000 per annum Leonard Cheshire, London (Central), London (Greater) DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York

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