Friday 28 April 2017

C4's 'We're the superhumans' wins two D&AD black Pencils | Compulsive content: when Netflix is competing with sleep are we entertaining ourselves to death?

Campaign 18:05

Campaign 18:05
April 28, 2017
The five things you need to know today

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Channel 4's 'We're the superhumans' wins two D&AD black Pencils
Channel 4's 'We're the superhumans' wins two D&AD black Pencils

Omar Oakes

Channel 4's "We're the superhumans" has taken two of the five black Pencils awarded for creative excellence in marketing at tonight's D&AD awards ceremony.

Tech
Compulsive content: when Netflix is competing with sleep are we entertaining ourselves to death?
Compulsive content: when Netflix is competing with sleep are we entertaining ourselves to death?

Nicola Kemp

When consumers are constantly available via digital devices, but anxious about losing that link, the opportunities - and ethical implications - for brands are seemingly endless.

Advertising
Andy Sandoz to leave Havas
Andy Sandoz to leave Havas

Omar Oakes

Havas London's joint executive creative director, Andy Sandoz, is leaving the agency to pursue "personal projects".

Marketing
Dementia poses one of the biggest challenges we face as a society
Dementia poses one of the biggest challenges we face as a society

Vivienne Francis

Alzheimer's Society's director of marketing explains why the charity is finding a louder, more distinctive voice in its new brand campaign.

Media
Karmarama wins two weeks free media for Air New Zealand push
Karmarama wins two weeks free media for Air New Zealand push

Omar Oakes

An outdoor campaign created by Karmarama for Air New Zealand will run across the London Tube network for free over the next two weeks after the creative agency won a national competition.

 

Also in the news
Google ad revenue surges 18% despite YouTube boycott

Google's advertising revenue leapt 18% to $21.4bn (£16.6bn) in the first three months of the year despite the ongoing YouTube advertising boycott.

Costa picks BBH as global ad agency

Costa, the high street coffee chain, has appointed Bartle Bogle Hegarty London as its global advertising agency after a competitive pitch.

eBay to sponsor Capital breakfast show

Online retailer eBay is to sponsor the breakfast shows on Capital and Capital XTRA in the latest example of a tech company investing in traditional broadcast media.

FutureVision: Designing the future of work
Promoted
FutureVision: Designing the future of work

Tara Moore, FutureVision

Do you know the true importance of digital and the transformative effect it is having on your business?

Mexican start-ups and the PR agency hook-up
Promoted
Mexican start-ups and the PR agency hook-up

Jaspar Eyears, Another Company

Mexico is chock full of start-ups eyeing a high-growth route to profitability and they are turning to PR agencies to be a conduit

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