Pepsi debacle: industry responds to what went wrong | Fox's bid to take over Sky cleared by EU

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Campaign 18:05 April 07, 2017

The five things you need to know today Most read Pepsi ad debacle: industry responds to what went wrong Gurjit Degun The industry has hit out at Pepsi's failed attempt to connect with audiences, calling for the brand to take more responsibility for its actions. Tech YouTube to block ads on channels with under 10k views Emily Tan Starting today, YouTube will stop serving ads on YouTube Partner Programme channels that have not reached at least 10,000 lifetime views. Advertising Unilever to halve its creative agencies as it doubles down on efficiency savings Simon Gwynn Unilever has said it will cut the number of agencies it uses by half as part of a new plan to make €2bn annual efficiency savings in its brand and marketing spend by 2019. Marketing How voice could be the new frontier for brands Emily Tan Voice technology has improved enough that consumers are growing increasingly reliant and are even developing new behaviours. Media Fox's bid to take over Sky cleared by EU Omar Oakes Twenty-First Century Fox has overcome a major hurdle in its £11.7m takeover bid for Sky after securing anti-trust approval from the European Union. Also in the news How I came back to my dream job after battling a drinking problem I didn't learn my best lessons from the ladder - I learned them from falling off it. Samsung straps a smartphone to a CGI bird and films one of 2017's best tech ads Social video experts at Unruly review "Ostrich", the latest viral by Samsung. Wins this week: Domino's, Center Parcs, Quorn Campaign's weekly round-up of account wins across advertising and media. Promoted Going Underground: don't listen to consumers, listen to science Campaign Underground's inaugural event explores what people say they want - and what they really mean Promoted How to effectively bring science to marketing Jonathan Allan, sales director, Channel 4 Brands are adopting a 'test and learn' approach to marketing strategy. Recent IPA Effectiveness Awards papers show how it can be done - without compromising on creativity... If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Brand Manager Competitive + generous car allowance, bonus and benefits Slimfast, M3/M4 corridors National Communications Manager £55,000 - £65,000 Jaguar Land Rover, Gaydon, Warwick Creative Solutions Manager - pan regional ad sales to £50k to £50k plus great bonus and wonderful offices The Space Business, London (Central), London (Greater) Marketing Manager £33,990 - £36,879 Department for Transport, London (Central), London (Greater) Digital Content Manager Competitive Dice, a DHI Group Inc. company, London Business Manager – Media Sales £50k UK equivalent plus an attractive commission scheme. Vision Four, Kuala Lumpur, Malaysia Account Manager up to £35,000 pa depending on experience 'Plus generous commission scheme and excellent benefits' Redactive Media Group, London (Central), London (Greater) Business Development Manager - National Trust Magazine £32,000 to £35,000 pa depending on experience Redactive Media Group, London (Central), London (Greater) Campaign Manager/Senior Campaign Manager Competitive packages + Benefits Blis Ltd, London (Greater) Campaign Selections Manager £30k - £40k depending on experience Swinton Insurance, Manchester, Greater Manchester

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