Saturday 22 April 2017

Saturday edition: Sky and Virgin Media 'in talks' over AdSmart | C4 kicks off search for £8m Bake Off sponsor

Campaign: Media

Campaign: Media
April 22, 2017
Media news and analysis, powered by Media Week
Sky and Virgin Media 'in talks' over AdSmart deal
Sky and Virgin Media 'in talks' over AdSmart deal

Omar Oakes

Sky and Virgin Media are reportedly in advanced discussions over a deal to bring Virgin Media to AdSmart, Sky's targeted ad network.

Channel 4 kicks off search for £8m Bake Off sponsor
Channel 4 kicks off search for £8m Bake Off sponsor

Maisie McCabe

Channel 4 has confirmed the Great British Bake Off will return this autumn and has started talking to advertisers about its estimated £8m sponsorship package.

Condé Nast hits out at The Sunday Times Style over readership numbers
Condé Nast hits out at The Sunday Times Style over readership numbers

Gurjit Degun

Condé Nast has hit out at The Sunday Times' Style magazine for stating it has a greater reach than some of the top women's glossies combined.

Apple to launch Search Ads in the UK
Apple to launch Search Ads in the UK

Emily Tan

Developers in the UK, Australia and New Zealand will be able to advertise their apps within Apple's App Store's search function from next week (25 April).

Lastminute.com teams up with Spotify to soundtrack travel adventures
Lastminute.com teams up with Spotify to soundtrack travel adventures

Simon Gwynn

Travel site Lastminute.com has launched a partnership with Spotify that will offer a range of music content based around ten world cities.

Industry welcomes potential for stability as Theresa May calls general election
Industry welcomes potential for stability as Theresa May calls general election

Simon Gwynn

Following Theresa May's surprise announcement of a snap general election in June, industry figures have said the prime minister must act to secure the future of the UK's advertising and marketing industries.

My Media Week: Helen McRae, Mindshare UK
My Media Week: Helen McRae, Mindshare UK

Hayley Hayes

Helen McRae, the chief executive at Mindshare UK, joins a podcast featuring WPP women leaders and weighs up the relative merits of Google Home and Goat Simulator.

Facebook announces plans to move into AR
Facebook announces plans to move into AR

Gurjit Degun

Facebook is working on developing augmented reality, its chief executive has revealed.

Publicis Groupe's European revenue boosted by UK
Publicis Groupe's European revenue boosted by UK

Gurjit Degun

Publicis Groupe has reported revenue of €655m in Europe for the first quarter of the year, up 3.8% compared with the same period last year, and boosted by growth in the UK and France.

UKTV profits hit record £91m and 'future-proofs' itself with new Sky deal
UKTV profits hit record £91m and 'future-proofs' itself with new Sky deal

Gideon Spanier

UKTV has posted an 11% jump in annual profit to a record £91m and claimed it can continue growing its advertising share after striking a new carriage deal with Sky.

10-second video marketing: how to crack Snapchat
Promoted
10-second video marketing: how to crack Snapchat

Kirsty Brice, marketing director EMEA, 4C Insights

As Snapchat surpasses 100m daily users, can it convince advertisers it's stronger than more established channels?

Create, craft, change - prepare to be captivated
Promoted
Create, craft, change - prepare to be captivated

The D&AD Festival 2017 brings you the very best in creative excellence across the industry on 25-27 April

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