Halfords hires new agency | Reaction to Pepsi ad ignores sad reality

 

View in web browser | Add to safe senders list

Campaign: Agencies April 11, 2017

Ad industry's reaction to that Pepsi ad ignores a sad reality David Kolbusz Agencies seem to have forgotten our job is to sell shit, says the chief creative officer at Droga5 London. Halfords picks Karmarama to expand brand positioning Omar Oakes Halfords has appointed Karmarama as its advertising agency as the bicycle and car accessories retailer looks to expands its "For life's journeys" brand positioning. Inspiration for deviants: what creatives can learn from criminals Dave Lawrence Dave Lawrence has identified ten 'commandments' for creative criminals that may just inspire us in our own work. FT campaign calls on readers to see the world in shades of grey Simon Gwynn The Financial Times has launched a campaign that challenges readers to think beyond understanding the world in "black and white" terms. Why some brands disrupt successfully while others fail Laurence Green Creative work should be fresh but also familiar. Raymond Loewy's Maya theory explains why. How to spend less time online and benefit more Richard Koch Richard Koch has created a handy audit to help you stop wasting time online. Watch: how Cannes Lions trophies could be male and female James Page Crispin Porter & Bogusky and Creative Equals have proposed a new mould for the Cannes Lion award, showing both a male and female lion, to Jose Papa, the managing director of the festival. Promoted 10-second video marketing: how to crack Snapchat Kirsty Brice, marketing director EMEA, 4C Insights As Snapchat surpasses 100m daily users, can it convince advertisers it's stronger than more established channels? The Work Dreamies "Impenetrable pack" by Adam & Eve/DDB Dreamies has created an impenetrable pack of cat treats to show the irresistibility of the snack to feline friends. Boursin "Le film" by Y&R London Boursin pays tribute to French art house cinema as part of a year-long sponsorship of Film4. More TRENDING How to keep advertising relevant? Go back to moving people Nils Leonard Following last night's inaugural Brand Film Festival London, co-chair of judges Nils Leonard says we must accept the world hates advertising in its traditional form and aspire to a different, more ambitious style of storytelling. Argos to run 80 ads over 100 days in 'world first' campaign Simon Gwynn Argos is pushing its same-day delivery service and breadth of its catalogue in a campaign that will see the retailer running 80 different ten-second spots between this Friday and July. Promoted Why ads in the editorial space will get results Georganna Simpson Blink and you'll miss it... why you might be wasting mobile spend. As advertisers are challenged with delivering ads through multiple channels, mobile experts Kargo show that the most efficient environment for investment is editorial. If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Account Director - advertising and branding £50000 - £55000 per annum Gabriele Skelton, London Account Director - branding and packaging design agency £45000 - £65000 per annum Gabriele Skelton, London Account Director £45000 - £55000 per annum + siginificant benefits The Great & The Good, London Senior Creative Strategist Competitive Package + Benefits Retail Week, London (Central), London (Greater) Group Account Director, Automotive £65000 - £75000 per annum The Great & The Good, London Account Director - digital and content marketing agency £50-65k plus benefits The Jefferson Group, Central London Senior Designer depending on experience OLIVER Group, London (Central), London (Greater) Integrated Designer Depending on experience OLIVER Group, London (Central), London (Greater) Integrated Designer 9 Month FTC Depending on experience OLIVER Group, London (Greater) Senior Sales Executive Up to £26k depending on experience + £6k - uncapped OTE and excellent benefits Redactive Media Group, Farringdon, London

manage bulletins unsubscribe

© 2016 Haymarket Business Media Bridge House 69 London Road Twickenham TW1 3SP Phone: +44 (20)8267 5000