How Axe redefined masculinity | Weetabix to sell to US cereal company | Former Paddy Power marketing boss Thompson joins Yopa

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Campaign: Brands April 18, 2017

Brand news and analysis, powered by Marketing How Axe redefined masculinity Nicola Kemp By freeing its campaigns from dated ideas of 'maleness' and celebrating individuality, Axe has broken the mould when it comes to marketing to men. Weetabix to sell to US cereal company Omar Oakes Weetabix, the UK's best-selling cereal brand, is to be bought by US consumer group Post Holdings in a $1.76bn (£1.4bn) deal. Former Paddy Power marketing boss Thompson joins Yopa Simon Gwynn Gav Thompson, founder of mobile network Giffgaff and former chief marketing officer at Paddy Power, has joined estate agent Yopa as chief marketing officer. Kellogg's hunts for most cray cray Crunchy Nut fan Simon Gwynn Kellogg's is today launching "Search for the ultimate Crunchy Nutter", a digital-led campaign that challenges lovers of Crunchy Nut cereal to eat a bowl "in a troublesome place or at a troublesome time". Budding marketers should look where others aren't looking Neilson Hall The chief executive and co-founder of Illuminate and Geode shares his career tips for young budding marketers. Beware of messages hiding in plain sight Scott Ross Encryption is not simply the domain of the big tech platforms. Why Facebook Live isn't enough for publishers Daniel Fisher Playbuzz's managing director argues that Facebook needs to do more to keep publishers happy. Consumer confidence falls among Brexit supporters after Article 50 triggered Simon Gwynn Leave voters are becoming both less confident about the economy and less enthusiastic about Brexit, new Nielsen data shows. Entertain or die: marketing lessons from Hollywood Pelle Sjoenell People pay for entertainment, but also pay to avoid ads; Pelle Sjoenell, BBH worldwide chief creative officer, explains what brand marketers have to learn. What the Burger King internet-of-things ad portends Campaign Staff The recent Burger King advertisement intended to hijack your Google virtual assistant is a feature, not a bug. Snapchat aims to be the online-to-offline conversions social network Perry Simpson A new ad product brings measurability to advertisers on how their Snapchat ads are driving foot traffic. Creative Tech Awards: ten ways to create a winning entry Adrian Barrick With the deadline to enter Campaign's inaugural Creative Tech Awards extended to 27 April, here are ten tips for entrants not seasoned in selling their successes to intimidating-sounding panels of judges. Creative Tech Awards: deadline extended to 27 April Staff The deadline to enter the Creative Tech Awards has been extended from to midnight on 27 April. Promoted Don't just talk shop: how to change shopper behaviour from desire to action Getmemedia Investing in shopper marketing can mean big rewards and recognition for brands Promoted Going Underground: don't listen to consumers, listen to science Campaign Underground's inaugural event explores what people say they want - and what they really mean Subscribe Now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe Now Campaign Jobs Head of Brand £50,000 - £55,000 + benefits package English Heritage, The Engine House, Swindon, SN2 2EH Global Senior Insight Manager | Premium Beer Company £44000 - £61000 per annum + bonus Elizabeth Norman International, Woking, Surrey / London CRM Graphics Designer Competitive PokerStars, London (Central), London (Greater) Product Marketing Manager £42000 per annum + benefits Brand Recruitment, Bishop's Stortford, Hertfordshire / Royston, Hertfordshire / Saffron Walden, Essex Senior Brand Manager, Online Gaming (Acquisition) £45000 - £50000 per annum + Great Company Benefits Ultimate Asset, London Director of Brand and Public Fundraising Circa £75,000 per annum Leonard Cheshire, London (Central), London (Greater) DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater) Marketing Manager £40,000 + 11% bonus and excellent company benefits/perks Center Parcs, Ireland Senior Customer Data Analyst – Loyalty Competitive Salary + benefits Debenhams, London Support Centre in Regents Place, NW1 3FG.

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