Next's struggle shows what happens when marketers lack the right stuff

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Campaign 18:05 April 11, 2017

The five things you need to know today Most read Ad industry's reaction to that Pepsi ad ignores a sad reality David Kolbusz Agencies seem to have forgotten our job is to sell stuff, says the chief creative officer at Droga5 London. Tech Twitter expands third-party measurement partnerships Omar Oakes Twitter is hoping to reassure brands amid recent digital advertising controversies by announcing new relationships with third-party measurement providers. Advertising FT campaign calls on readers to see the world in shades of grey Simon Gwynn The Financial Times has launched a campaign that challenges readers to think beyond understanding the world in "black and white" terms. Marketing Next's struggle shows what happens when marketers lack the right stuff Helen Edwards If you want to persuade people to buy more, try selling better goods. Media Talon Outdoor poised to sell to private equity after Omnicom offloads its stake Gideon Spanier Talon Outdoor is poised to win investment from a private equity firm after Omnicom Media Group sold its minority stake in the out-of-home buying specialist. Also in the news Timberland raised in-store visits by 6% using location-based targeting Timberland worked with Amplifi, Vizeum and xAd to target fashion-conscious, outdoor-loving 18-34 year-olds with the aim of raising in-store visits. Halfords picks Karmarama to expand brand positioning Halfords has appointed Karmarama as its advertising agency as the bicycle and car accessories retailer looks to expands its "For life's journeys" brand positioning. Who cares about the Cadbury egg hunt controversy? After the uproar surrounding Cadbury's omission of the term Easter from its egg hunt, Moving Brands' Mat Heinl suggests the reaction is a bit ridiculous. Promoted How to effectively bring science to marketing Jonathan Allan, sales director, Channel 4 Brands are adopting a 'test and learn' approach to marketing strategy. Recent IPA Effectiveness Awards papers show how it can be done - without compromising on creativity... Promoted Don't just talk shop: how to change shopper behaviour from desire to action Getmemedia Investing in shopper marketing can mean big rewards and recognition for brands If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Lead Digital Designer/Head of Digital £50-£60k Eden Marsh, London (Central), London (Greater) Head of Employee Engagement Research £50000 - £55000 per annum + bonus and benefits Elizabeth Norman International, West London, London / Manchester, Greater Manchester Product Marketing Manager (Financial Services) £40000 - £45000 per annum Regan & Dean Recruitment Limited, Central London, London / London, City of London / London Planning Director- integrated communications £65 - £80000 plus large company benefits Rare Selection, London (Central), London (Greater) Account Director - Integrated Agency - London - £45-50k £45,000 to £50,000 plus benefits Lucky7 Recruitment, London (Central), London (Greater) Head of Sales - Film House £65000 - £75000 per annum + £100k+ OTE Ultimate Asset, London, West End Senior Sales Executive Up to £26k depending on experience + £6k - uncapped OTE and excellent benefits Redactive Media Group, Farringdon, London Senior Creative Strategist Competitive Package + Benefits Retail Week, London (Central), London (Greater) Brand Manager Competitive + generous car allowance, bonus and benefits Slimfast, M3/M4 corridors Digital Content Manager Competitive Dice, a DHI Group Inc. company, London

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