Tuesday 11 April 2017

FT calls on readers to see world in shades of grey | Talon Outdoor to sell | Vogue appoints first male editor

Campaign: Media

Campaign: Media
April 11, 2017
Media news and analysis, powered by Media Week
FT campaign calls on readers to see the world in shades of grey
FT campaign calls on readers to see the world in shades of grey

Simon Gwynn

The Financial Times has launched a campaign that challenges readers to think beyond understanding the world in "black and white" terms.

Talon Outdoor poised to sell to private equity after Omnicom offloads its stake
Talon Outdoor poised to sell to private equity after Omnicom offloads its stake

Gideon Spanier

Talon Outdoor is poised to win investment from a private equity firm after Omnicom Media Group sold its minority stake in the out-of-home buying specialist.

Vogue UK appoints Edward Enninful as first male editor
Vogue UK appoints Edward Enninful as first male editor

Omar Oakes

Vogue UK has hired Edward Enninful as its first male editor-in-chief to run the Conde Nast magazine, replacing the long-serving Alexandra Shulman.

Twitter expands third-party measurement partnerships
Twitter expands third-party measurement partnerships

Omar Oakes

Twitter is hoping to reassure brands amid recent digital advertising controversies by announcing new relationships with third-party measurement providers.

How to spend less time online and benefit more
How to spend less time online and benefit more

Richard Koch

Richard Koch has created a handy audit to help you stop wasting time online.

Break a habit, make a profit
Break a habit, make a profit

Richard Shotton

Marketers can learn from the "broken escalator phenomenon", says Manning Gottlieb OMD's deputy head of evidence.

Broadband prices rise 43% as consumers face 'loyalty penalty'
Broadband prices rise 43% as consumers face 'loyalty penalty'

Omar Oakes

Ofcom is being urged to protect vulnerable consumers after a survey found broadband internet prices rise by an average of 43% when fixed-term deals end.

Twitter head of APAC Aliza Knox joins Unlockd as COO
Twitter head of APAC Aliza Knox joins Unlockd as COO

Faaez Samadi

Twitter's former Asia-Pacific vice president, Aliza Knox, has joined mobile ad platform Unlockd as chief operating officer.

Grand Visual rolls ad tech business into new company Qdot
Grand Visual rolls ad tech business into new company Qdot

Omar Oakes

Grand Visual, the digital out-of-home production house, is rolling its ad tech business into Qdot, a new independent company for campaign management.

Programmatic as an arbitrage model - the myth dispelled
Programmatic as an arbitrage model - the myth dispelled

Harry Harcus

We don't just buy inventory at one price and sell it on for another, writes Xaxis' UK managing director.

Don't just talk shop: how to change shopper behaviour from desire to action
Promoted
Don't just talk shop: how to change shopper behaviour from desire to action

Getmemedia

Investing in shopper marketing can mean big rewards and recognition for brands

Why ads in the editorial space will get results
Promoted
Why ads in the editorial space will get results

Georganna Simpson

Blink and you'll miss it... why you might be wasting mobile spend. As advertisers are challenged with delivering ads through multiple channels, mobile experts Kargo show that the most efficient environment for investment is editorial.

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