Share a Coke campaign returns with holiday twist | The marketing industry needs more polymaths | Why Heineken is embracing a 'naive' view of the world

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Campaign: Brands April 19, 2017

Brand news and analysis, powered by Marketing Share a Coke campaign returns with holiday twist Simon Gwynn Coca-Cola is bringing back its "Share a Coke" packaging campaign - but this time, bottles and cans will feature the names of top holiday destinations. The marketing industry needs more polymaths Craig Mawdsley The industry needs more Brian Enos - people who can do it all. Why Heineken is embracing a 'naive' view of the world Simon Gwynn Heineken's new global campaign encourages men to expand their horizons by portraying their familiar urban environment as a cinematic playground. Industry welcomes potential for stability as Theresa May calls general election Simon Gwynn Following Theresa May's surprise announcement of a snap general election in June, industry figures have said the prime minister must act to secure the future of the UK's advertising and marketing industries. Channel 4's Brooke: 'Diversity makes us more creative' Dan Brooke Channel 4's chief marketer says diversity can be a messy business, but it's also the solution. IPA Bellwether reports rising marketing budgets despite gloomy outlook Omar Oakes Marketers have revised their budgets up in the first quarter of the year thanks to a growth in online adspend, according to the latest IPA Bellwether report. UN partners with video creation platform Showbox to celebrate Human Rights declaration Simon Gwynn The United Nations is launching a participatory video project to celebrate the 70th anniversary of the Universal Declaration of Human Rights next year. Brands' integrated briefs on rise but still not enough for agencies Omar Oakes Global brands are sending out more integrated briefs to pitch than three years ago but agencies say there are still too many briefs with specific channels or outputs in mind. Burger King asked to apologise for adding ads in Wiki entry Gurjit Degun Burger King has been asked by Wikipedia to apologise for adding advertising material into its entry on the online encyclopaedia. Cara Delevingne Rimmel ad banned by ASA Simon Gwynn Coty, the owner of cosmetics brand Rimmel, has been rapped by the Advertising Standards Authority for a TV ad that exaggerated the effect of its mascara. Why Apple is fine with Alexa on iOS Phillip Dyte How Amazon gained permission from Apple and what this means for brands. Lynx shifts focus to multi-dimensional modern men Be On Social video experts at Be On review "Men in progress", the latest viral from Lynx. Pornhub creates app to censor nude selfies, with hilarious results I-Hsien Sherwood The edited images probably won't fly with HR, but they can get past social media filters. The Art of the Fail: Why attention is the only currency that matters I-Hsien Sherwood Bad publicity is harder to come by, no matter how hard you try. Diageo, McDonald's and Mars top agenda at Media360 amid General Election fever Staff Industry leaders from Diageo, Disney, Facebook, ITV, Mars, McDonald's and Omnicom Media Group are among those speaking at Campaign's Media360 in Brighton next month. Movers and shakers: Mail Brands, GSK, Havas, M&C Saatchi, Possible Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Promoted Don't just talk shop: how to change shopper behaviour from desire to action Getmemedia Investing in shopper marketing can mean big rewards and recognition for brands Promoted Going Underground: don't listen to consumers, listen to science Campaign Underground's inaugural event explores what people say they want - and what they really mean Subscribe Now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe Now Campaign Jobs Head of Brand £50,000 - £55,000 + benefits package English Heritage, The Engine House, Swindon, SN2 2EH Global Senior Insight Manager | Premium Beer Company £44000 - £61000 per annum + bonus Elizabeth Norman International, Woking, Surrey / London CRM Graphics Designer Competitive PokerStars, London (Central), London (Greater) Product Marketing Manager £42000 per annum + benefits Brand Recruitment, Bishop's Stortford, Hertfordshire / Royston, Hertfordshire / Saffron Walden, Essex Director of Brand and Public Fundraising Circa £75,000 per annum Leonard Cheshire, London (Central), London (Greater) B2B Account Manager £competitive + Benefits Bray Leino, Filleigh, North Devon DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater) Marketing Manager £40,000 + 11% bonus and excellent company benefits/perks Center Parcs, Ireland Senior Customer Data Analyst – Loyalty Competitive Salary + benefits Debenhams, London Support Centre in Regents Place, NW1 3FG.

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