Carlsberg reinvented as icon of Danish lifestyle in Mads Mikkelsen campaign | Unilever turnover grows 6% to €13.3bn | Giffgaff makes a splash with epic new ad

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Campaign: Brands April 20, 2017

Brand news and analysis, powered by Marketing Carlsberg reinvented as icon of Danish lifestyle in Mads Mikkelsen campaign Simon Gwynn Carlsberg has hired Mads Mikkelsen, star of Casino Royale and TV series Hannibal, to feature in the lager brand's new campaign, "The Danish Way". Unilever turnover grows 6% to €13.3bn Emily Tan Unilever performed solidly in the first quarter, reporting year-on-year turnover growth of 6.1% to €13.3bn (£11.15bn). Giffgaff makes a splash with epic new ad Maisie McCabe Giffgaff has launched a major new ad - a 90-second spot from Who Wot Why's Sean Thompson, Matt Gooden and Ben Walker. How Knorr's 'Love at first taste' bonded the brand with millennials Rebecca Morgan Millennials' love of bonding over food while flirting online provided Knorr with an opportunity to be part of this interaction, and reposition its brand, driving emotional engagement and earned exposure. By Rebecca Morgan, managing partner, strategy, MullenLowe London A common goal: Why EE teamed up with YouTube for football sponsorship Sam Mikkelsen When EE wanted to drive awareness of its flagship Wembley Stadium sponsorship and align it with a BT Sport launch among the hard-to-reach millennial audience, it turned to YouTube to bring all those strands together. By Sam Mikkelsen, industry manager, Google What you can learn from resistance marketing Helen Edwards All marketers can learn something by working in 'resistance' categories. Google considers Chrome ad-blocker Emily Tan Google is reportedly planning to install an ad-blocker in its Chrome web browser that will reportedly strip out bad ads. Why T-Mobile is teaming up with Gorillaz to tear down the walls between the virtual world and reality Simon Gwynn With the long-awaited fifth album by Damon Albarn's "virtual band" Gorillaz due for release this month, Deutsche Telekom's T-Mobile saw an opportunity to clearly demonstrate the potential of augmented reality. Lastminute.com teams up with Spotify to soundtrack travel adventures Simon Gwynn Travel site Lastminute.com has launched a partnership with Spotify that will offer a range of music content based around ten world cities. Marketing in the age of outrage Joe Wade There can be value in offence for those brands that use extreme messages to cut through, make waves and create consumer conversations, writes Don't Panic MD and co-founder Joe Wade. McDonald's quietly builds a team of in-house 'storytellers' Diana Bradley The fast-food chain is forming a team of "creative, innovative, and disciplined storytellers" with the aim of changing perceptions of its brand, according to a job post. Millard to launch MediaLink's UK office Gideon Spanier MediaLink boss Michael Kassan is to send his top lieutenant, Wenda Harris Millard, to launch the US company's London office in its first big move since its acquisition by Ascential. AOL & Twitter sign video content partnership Emily Tan AOL UK and Twitter have inked a deal that will allow brands to run pre-roll ads against AOL's videos via Twitter's Amplify platform. Twitter compares Starbucks' #unicornfrappuccino to poop of Squatty Potty unicorn Ilyse Liffreing After seeing the viral ad, people don't have a taste for the otherworldly drink. Super Bowl 2017 ads were the least shared in six years, study says Kathryn Luttner Budweiser topped social media shares, but Unruly finds most viewers felt ad quality was poor. Promoted Why this billboard stands out from the bunch Primesight A simple yet visually arresting billboard design showing the importance of charity Rays of Sunshine's mission to grant sick children's wishes also illustrates the power of outdoor Promoted When growing pains are a great thing: digital out-of-home Ben Putland, managing director, QDOT Digital out-of-home is expanding rapidly - but this growth brings challenges for both buyers and sellers. QDOT's MD Ben Putland on how to tackle them... Subscribe Now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. 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