Monday 24 April 2017

C4 and ITV make unprecedented expression of unity in fight against Alzheimer's | Britain's Got Talent sets TV viewer record for 2017

Campaign: Media

Campaign: Media
April 24, 2017
Media news and analysis, powered by Media Week
Channel 4 and ITV make unprecedented expression of unity in fight against Alzheimer's
Channel 4 and ITV make unprecedented expression of unity in fight against Alzheimer's

Simon Gwynn

The UK's two largest commercial channels, ITV and Channel 4, are working together for the launch of a new brand campaign for Alzheimer's Society - a first for the broadcasters.

Britain's Got Talent sets TV viewer record for 2017
Britain's Got Talent sets TV viewer record for 2017

Simon Gwynn

Britain's Got Talent reached 9.2 million viewers on Saturday on ITV - the highest figure for any TV programme so far this year.

School Reports 2017: the year in tweets and photos
School Reports 2017: the year in tweets and photos

Staff

For our annual School Reports, Campaign asked agencies to sum up 2016 in one image and 140 characters or less. Have a flick through our gallery to see their contributions.

Facebook's AR plans have the industry in a tizzy
Facebook's AR plans have the industry in a tizzy

Emily Tan

We asked the industry what updates from Facebook's Developer Conference F8 they were most interested in, and the responses were AR, AR and more AR.

IPG posts flat first quarter revenue growth
IPG posts flat first quarter revenue growth

Emily Tan

Interpublic Group reported revenues of $1.75bn (£1.37bn) in the first three months of the year, up 0.7% year on year.

Brainlabs is fastest growing UK company in Financial Times ranking
Brainlabs is fastest growing UK company in Financial Times ranking

Simon Gwynn

Performance marketing agency Brainlabs is the fourth fastest-growing company in Europe, according to the Financial Times list of the continent's biggest boomers.

Cosabella's other AI raised website conversions by 38%
Cosabella's other AI raised website conversions by 38%

Emily Tan

While trialling digital marketing AI, Albert, online lingerie retailer Cosabella was also putting Ascend, a website optimisation AI through its paces.

Watch: Deliveroo and Three bring Milan to London
Watch: Deliveroo and Three bring Milan to London

James Page

Deliveroo and Three's reward app Wuntu brought diners in London and Milan together for a virtual date night experience.

Review recap: Samsung, Costa, Johnnie Walker
Review recap: Samsung, Costa, Johnnie Walker

Staff

Campaign's weekly round-up of live account reviews across advertising and media.

10-second video marketing: how to crack Snapchat
Promoted
10-second video marketing: how to crack Snapchat

Kirsty Brice, marketing director EMEA, 4C Insights

As Snapchat surpasses 100m daily users, can it convince advertisers it's stronger than more established channels?

Create, craft, change - prepare to be captivated
Promoted
Create, craft, change - prepare to be captivated

The D&AD Festival 2017 brings you the very best in creative excellence across the industry on 25-27 April

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