Naked winds down London office | Regional publishers call on brands to reject 'blind programmatic' ad-buying

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Campaign Breakfast Briefing April 03, 2017

Naked winds down London office Omar Oakes Naked Communications is closing the shutters on its London office, 17 years after the agency was created. Regional publishers call on brands to reject 'blind programmatic' ad-buying Omar Oakes Two dozen regional publishers in the UK have called on national advertisers to reject a "blind programmatic ad-buying" trap that is leading brands being associated with extremist content online. April Fool's Day 2017: which brands found the funny this year? Staff It's that time of year again, so Campaign has picked out the best April Fools work from brands, which tickle customers' funnybones. New-look Sunday Times launches ad campaign and Classic FM tie-up Ben Bold News UK is introducing a new-look Sunday Times this weekend featuring a streamlined design with easier navigation between sections and a higher story count per page. YouTube brings in third-party brand safety reporting Robert Sawatsky Google's expanded ad policy now includes a new "dangerous and derogatory" setting that aims to keep more brand advertising away from offensive content. Watch: Should the ad industry use quotas and targets to tackle gender inequality? James Page Campaign asked industry leaders at Creative Equals Future Leaders Conference whether quotas and targets should be used to tackle gender imbalance. Promoted Thinkboxes winner January/February 2017: Sport England Winner for January/February 2017 Promoted Are you creating thumb-stoppingly good video? Georganna Simpson The world is watching video more than ever before - giving advertisers growing opportunity to connect meaningfully with consumers. That's what Mondelez, Nissan, Cancer Research UK, Facebook and Brightcove believe... If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Proposition or Product Director – Pensions £80000 - £84000 per annum Regan & Dean Recruitment Limited, London Head of Sales - Film House £65000 - £75000 per annum + £100k+ OTE Ultimate Asset, London, West End Senior Brand Manager, Online Gaming (Acquisition) £45000 - £50000 per annum + Great Company Benefits Ultimate Asset, London CEO - Dubai £150,000 plus benefits Morgan Rutherford Associates, Dubai (City) (AE) Account Director- Advertising Agency- Luxury Account- up to £50k Up to £50,000 per annum + benefits Mellor Partnership, London (Central), London (Greater) Marketing Manager - Subscriptions £32,000 + bonus OTE £35,000 + benefits b3-media, Greater London Business Development Manager Upwards of £35k, dependent on experience ePressPack Ltd, London (Central), London (Greater) Business Manager – Media Sales Competitive Vision Four, Kuala Lumpur, Malaysia Brand Manager Competitive package Slimfast, M4/M3 corridors Marketing Communications Manager Competitive Inmarsat, London

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