Thursday, 27 April 2017

D&AD president's picks | IPA's Golding shares her vision for advertising | M&C Saatchi lined up for Tory campaign

 

Campaign: Agencies

Campaign: Agencies
April 27, 2017
The D&AD president's picks 2017
The D&AD president's picks 2017

Bruce Duckworth

Judges pored over 26,000 pieces of work during this week's D&AD Festival. D&AD president Bruce Duckworth selects ten of his favourites from tonight's show.

Bringing together magic and machines: IPA's Golding shares her vision for advertising
Bringing together magic and machines: IPA's Golding shares her vision for advertising

Sarah Golding

As she begins her IPA presidency, Sarah Golding discusses how we can capitalise on the rise of technology - and how the IPA can help us navigate this landscape.

M&C Saatchi lined up for Tory election campaign
M&C Saatchi lined up for Tory election campaign

Maisie McCabe

M&C Saatchi is understood to be in talks about working on the Conservative Party's general election campaign.

Engine reacts to marketer demand with in-house shop
Engine reacts to marketer demand with in-house shop

Kate Magee

Engine has launched NuFu, a global agency that will provide personalised teams to work inside client companies.

Subaru in talks with creative agencies
Subaru in talks with creative agencies

Omar Oakes

Subaru UK is talking to agencies about its advertising requirements ahead of a possible review.

Marcoms' key role on 8 June
Marcoms' key role on 8 June

Claire Beale

As the main political parties scramble to compose their narrative, will simplicity, consistency and unity now be totems?

Restrictions on bar entry at Cannes could 'kill energy'
Restrictions on bar entry at Cannes could 'kill energy'

Simon Gwynn

A stricter admission policy for bars and hotels at this year's Cannes Lions risks changing the nature of the event, industry leaders have warned.

Havas London wins Rolls-Royce business
Havas London wins Rolls-Royce business

Gurjit Degun

Rolls-Royce, the high-end car marque owned by BMW, has chosen Havas London to handle its integrated advertising account.

Why the world still needs TED
Why the world still needs TED

Kevin Chesters

With facts, knowledge and expertise now under threat, this gathering of brilliant minds is more valuable than ever, Kevin Chesters writes from Vancouver.

Make your dream world: three tips for creativity from Refinery29's Gelardi
Make your dream world: three tips for creativity from Refinery29's Gelardi

Brittaney Kiefer

Refinery29's creative chief shares advice from the D&AD Festival for tapping into creativity.

Campaign TV: Why nightlife is crucial to creativity
Campaign TV: Why nightlife is crucial to creativity

Brittaney Kiefer

A vibrant nightlife is a key ingredient in fostering creativity in cities, says the night mayor of Amsterdam.

A view from Dave Trott: The power of ignorance
A view from Dave Trott: The power of ignorance

Dave Trott

In 1995 in Pittsburgh, a 45-year-old man walked into a bank with a gun.

Pick & turkey of the week: Battle of the beer brands
Pick & turkey of the week: Battle of the beer brands

Simon Gwynn and Brittaney Kiefer

Carlsberg and Heineken go head to head in this week's pick and turkey.

WPP exceeds targets with Q1 revenues up 3.6%
WPP exceeds targets with Q1 revenues up 3.6%

Simon Gwynn

WPP saw revenues grow 3.6% on a constant currency basis in the first three months of 2017- but like-like-like growth at the world's biggest advertising company was the lowest in two years.

We must play our part for the ASA to do its job
We must play our part for the ASA to do its job

Maisie McCabe

The advertising watchdog needs resource to continue its work as its remit widens - Google and Facebook's commitment is at least a good start.

MullenLowe, MediaCom top R3's global new-business charts for March
MullenLowe, MediaCom top R3's global new-business charts for March

Greg Paull

McCann grabs the top spot in the US with its Verizon and Chevrolet wins, and Venables enters the top four thanks to 3M.

Four marketing trends for 2017
Promoted
Four marketing trends for 2017

Florian Haller, Serviceplan Group; Alexander Schill, Serviceplan Group; Markus Noder, Serviceplan International

It's all about being authentic and having the ability to tell a captivating, creative story that appeals to the individual

Learning to win with a lot less
Promoted
Learning to win with a lot less

Claus Wittenborg, Advance

Marketers are overwhelmed with possibilities. How do they choose the right approach?

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