Unilever to halve its creative agencies as it doubles down on efficiency savings | Coke death: Coca-Cola to ditch mid-calorie version as Zero Sugar strategy pays off

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Campaign: Brands April 07, 2017

Brand news and analysis, powered by Marketing Unilever to halve its creative agencies as it doubles down on efficiency savings Simon Gwynn Unilever has said it will cut the number of agencies it uses by half as part of a new plan to make €2bn annual efficiency savings in its brand and marketing spend by 2019. Coke death: Coca-Cola to ditch mid-calorie version as Zero Sugar strategy pays off Simon Gwynn Coca-Cola is axing Coca-Cola Life, the version of its flagship product made with a mix of sugar and stevia, from June. Pepsi ad debacle: industry responds to what went wrong Gurjit Degun The industry has hit out at Pepsi's failed attempt to connect with audiences, calling for the brand to take more responsibility for its actions. VW ploughs £144m in a Chinese AI startup Emily Tan Chinese artificial intellgence startup Mobvoi, is getting a $180m (£144m) injection from Volkswagen to build the technology into its cars. Exclusive: Virgin Atlantic sees a 'Bright Side of Brexit' in darkly funny campaign Kathryn Luttner Figliulo&Partners helps the airline take advantage of a battered British pound. LinkedIn VP: without my secret weapons, I couldn't achieve much at all Josh Graff LinkedIn's vice-president and UK country manager explains why ears are his secret work weapons. Samsung underscores #dowhatyoucant brand strategy with new global ad for S8 Galaxy Emily Tan Samsung's latest spot for the launch of the S8 Galaxy, "The new normal" is the latest part of the brand's strategy to build an iconic identity. Samsung straps a smartphone to a CGI bird and films one of 2017's best tech ads Unruly Social video experts at Unruly review "Ostrich", the latest viral by Samsung. Fifth of consumers have boycotted a brand, research finds Simon Gwynn Twenty-one per cent of consumers have boycotted a brand as a result of a scandal or negative press, a YouGov study has found - and the majority of these said they never went back. YouTube to block ads on channels with under 10k views Emily Tan Starting today, YouTube will stop serving ads on YouTube Partner Programme channels that have not reached at least 10,000 lifetime views. How voice could be the new frontier for brands Emily Tan Voice technology has improved enough that consumers are growing increasingly reliant and are even developing new behaviours. Watch: What makes a good brand film? James Page Speakers and delegates at Europe's first Brand Film Festival told Campaign what makes a good brand film. Wins this week: Domino's, Center Parcs, Quorn Staff Campaign's weekly round-up of account wins across advertising and media. Promoted How to effectively bring science to marketing Jonathan Allan, sales director, Channel 4 Brands are adopting a 'test and learn' approach to marketing strategy. Recent IPA Effectiveness Awards papers show how it can be done - without compromising on creativity... Promoted Going Underground: don't listen to consumers, listen to science Campaign Underground's inaugural event explores what people say they want - and what they really mean If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Marketing Manager £33,990 - £36,879 Department for Transport, London (Central), London (Greater) Project Manager - creative communication agency £23000 - £26000 per annum Gabriele Skelton, London Proposition or Product Director – Pensions £80000 - £84000 per annum Regan & Dean Recruitment Limited, London Brand Manager Competitive package Slimfast, M4/M3 corridors Senior Account Director - Events Negotiable The Great & The Good, London Digital Content Manager Competitive Dice, a DHI Group Inc. company, London Campaign Selections Manager £30k - £40k depending on experience Swinton Insurance, Manchester, Greater Manchester DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater) Business Manager – Media Sales Competitive Tax Free and Commission Vision Four, Kuala Lumpur, Malaysia

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