Airbnb's Mildenhall: entertainment can be a marketing platform | Stop using data to spoon-feed consumers | Blockchain is a 'trust machine' with the power to topple the tech giants

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Campaign: Brands April 10, 2017

Brand news and analysis, powered by Marketing Airbnb's Mildenhall: entertainment can be a marketing platform Jonathan Mildenhall Jonathan Mildenhall, chief marketing officer of Airbnb, on the evolution of entertainment as a marketing platform and how brands can carve out new creative spaces for consumers. Stop using data to spoon-feed consumers Tammy Einav A data-filled world of customised messaging could replace the magic of "random encounters", says the joint chief executive of Adam & Eve/DDB. Blockchain is a 'trust machine' with the power to topple the tech giants Andy Pemberton Blockchain technology has the power to unseat the likes of Facebook, Twitter and Google. Why? Because you can trust it. Twitter hopes to win over 30-somethings in Japan David Blecken After nearly ten years and considerable success in Japan, Twitter has decided it is time to launch its first branding campaign for the market. Boursin kicks off Film 4 sponsorship Omar Oakes Boursin, the French soft cheese brand, has agreed a year-long sponsorship deal with Channel 4 to advertise around the 9pm film on Film 4. Why you need to enter the Creative Technology Awards now Edward Craig Campaign's Creative Technology Awards entry deadline is looming on 13 April. But why should you enter and what are the awards? Review recap: TripAdvisor, Big Lottery Fund, Sunny Staff Campaign's weekly round-up of brands reviewing their advertising, digital and media accounts in the UK right now Promoted Don't just talk shop: how to change shopper behaviour from desire to action Getmemedia Investing in shopper marketing can mean big rewards and recognition for brands Promoted How to effectively bring science to marketing Jonathan Allan, sales director, Channel 4 Brands are adopting a 'test and learn' approach to marketing strategy. Recent IPA Effectiveness Awards papers show how it can be done - without compromising on creativity... If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Brand Manager Competitive + generous car allowance, bonus and benefits Slimfast, M3/M4 corridors Product Marketing Manager £42000 per annum + benefits Brand Recruitment, Bishop's Stortford, Hertfordshire / Royston, Hertfordshire / Saffron Walden, Essex Marketing Manager £33,990 - £36,879 Department for Transport, London (Central), London (Greater) Project Manager - creative communication agency £23000 - £26000 per annum Gabriele Skelton, London Proposition or Product Director – Pensions £80000 - £84000 per annum Regan & Dean Recruitment Limited, London Senior Account Director - Events Negotiable The Great & The Good, London Digital Content Manager Competitive Dice, a DHI Group Inc. company, London DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater) Business Manager – Media Sales £50k UK equivalent plus an attractive commission scheme. Vision Four, Kuala Lumpur, Malaysia

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