Saturday edition: What went wrong with Pepsi | Unilever to cut agencies | Coke death

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Campaign: Brands April 08, 2017

Brand news and analysis, powered by Marketing Pepsi ad debacle: industry responds to what went wrong Gurjit Degun The industry has hit out at Pepsi's failed attempt to connect with audiences, calling for the brand to take more responsibility for its actions. Unilever to halve its creative agencies as it doubles down on efficiency savings Simon Gwynn Unilever has said it will cut the number of agencies it uses by half as part of a new plan to make €2bn annual efficiency savings in its brand and marketing spend by 2019. Coke death: Coca-Cola to ditch mid-calorie version as Zero Sugar strategy pays off Simon Gwynn Coca-Cola is axing Coca-Cola Life, the version of its flagship product made with a mix of sugar and stevia, from June. Cadbury insists Easter is part of its marketing after 'airbrush' claims Emily Tan Cadbury says accusations that Easter does not feature in its marketing communications or on its products are "simply untrue". Barclaycard marketing chief Whitton to depart in restructure Simon Gwynn Katherine Whitton, chief marketing officer at Barclaycard, is leaving the brand this summer after eight years. Nivea sorry for 'white is purity' Facebook ad Omar Oakes Skincare brand Nivea has apologised for running a Facebook ad that ran the tagline "white is purity" and prompted accusations of racism. Samsung underscores #dowhatyoucant brand strategy with new global ad for S8 Galaxy Emily Tan Samsung's latest spot for the launch of the S8 Galaxy, "The new normal" is the latest part of the brand's strategy to build an iconic identity. Adam & Eve/DDB and Vodafone top Warc 100 global rankings Omar Oakes Adam & Eve/DDB has been named the world's highest-ranked creative shop and Vodafone the top brand in the 2017 Warc 100 results, announced today. Burberry agrees £180m beauty partnership with Coty Omar Oakes Burberry will give global beauty giant Coty control over the British brand's fragrances and cosmetics arm in a deal worth about £180m. Argos to run 80 ads over 100 days in 'world first' campaign Simon Gwynn Argos is pushing its same-day delivery service and breadth of its catalogue in a campaign that will see the retailer running 80 different ten-second spots between this Friday and July. EE focuses on targeting as it unveils personalised ads Ben Bold EE's most personalised campaign to date is the "sign of things to come", according to the mobile operator's marketing chief. Kellogg's Corn Flakes to launch Gogglebox ad takeover Omar Oakes Kellogg's has become the latest brand to tie up with popular Channel 4 show Gogglebox, in a new campaign for Kellogg's Corn Flakes. Virgin Media extends football fan partnership Omar Oakes Virgin Media is expanding its campaign to support football matchgoers across the country. Promoted A year's worth of brand coverage for just one night's sponsorship? Here's how Getmemedia Partying on a school night? Absolutely. Sponsor the TES Schools Awards 2017 and get your brand in front of more than 1000 decision makers and influencers from schools across the country Promoted How to effectively bring science to marketing Jonathan Allan, sales director, Channel 4 Brands are adopting a 'test and learn' approach to marketing strategy. Recent IPA Effectiveness Awards papers show how it can be done - without compromising on creativity... If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Brand Manager Competitive + generous car allowance, bonus and benefits Slimfast, M3/M4 corridors Marketing Manager £33,990 - £36,879 Department for Transport, London (Central), London (Greater) Project Manager - creative communication agency £23000 - £26000 per annum Gabriele Skelton, London Proposition or Product Director – Pensions £80000 - £84000 per annum Regan & Dean Recruitment Limited, London Senior Account Director - Events Negotiable The Great & The Good, London Digital Content Manager Competitive Dice, a DHI Group Inc. company, London DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater) Business Development Manager Upwards of £35k, dependent on experience ePressPack Ltd, London (Central), London (Greater) Business Manager – Media Sales £50k UK equivalent plus an attractive commission scheme. Vision Four, Kuala Lumpur, Malaysia

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