C4's 'We're the superhumans' wins two D&AD black Pencils | Google ad revenue surges 18% | eBay to sponsor Capital breakfast show

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Campaign: Media April 28, 2017

Media news and analysis, powered by Media Week Channel 4's 'We're the superhumans' wins two D&AD black Pencils Omar Oakes Channel 4's "We're the superhumans" has taken two of the five black Pencils awarded for creative excellence in marketing at tonight's D&AD awards ceremony. Google ad revenue surges 18% despite YouTube boycott Emily Tan Google's advertising revenue leapt 18% to $21.4bn (£16.6bn) in the first three months of the year despite the ongoing YouTube advertising boycott. eBay to sponsor Capital breakfast show Gideon Spanier Online retailer eBay is to sponsor the breakfast shows on Capital and Capital XTRA in the latest example of a tech company investing in traditional broadcast media. Hold true to your values and speak up when they conflict with your company James Wigley Don't let those moments of quiet become loud whispers of regret. James Wigley shares his lessons from the ladder. Karmarama wins two weeks free media for Air New Zealand push Omar Oakes An outdoor campaign created by Karmarama for Air New Zealand will run across the London Tube network for free over the next two weeks after the creative agency won a national competition. ComScore's new free viewability measurements bring a sigh of relief Ilyse Liffreing Agencies cheer, but the announcement could have wider implications for Nielsen and Facebook. Advertisers stay faithful to online ads, despite mounting concerns Nick Manning WFA advertiser members were quizzed on their views regarding online advertising and their investment intentions for the year ahead. This is what the survey found. Great innovation by C4, but VoD still has a long way to go Simon Stone Channel 4 has been using tech to come up with new ways to stop viewers skipping VoD ads. Wins this week: Sky, Rolls-Royce, Microsoft Staff Campaign's weekly roundup of account moves across advertising and media. Promoted The importance of being obvious Nicholas Ye, The Secret Little Agency The obvious correlation between creativity and effectiveness should not be overlooked Promoted Creativity with purpose Eka Ruola, hasan & partners Group Building campaigns around a big idea that has no business or audience purpose is unlikely to lead to the result clients expect If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Media Sales Manager £45,000 + uncapped com OTE £80,000 b3-media, London Senior Sales Manager / Sales Manager Competitive salary plus bonus scheme Great British Chefs, London (Greater) Press Planner/Buyer £Competitive + Benefits Bray Leino, Filleigh, Devon Social Media Executive £competitive + bonus + benefits Havas Group, London (Central), London (Greater) Partnerships Manager Competitive + Bonus + Benefits Havas Group, London Influencer Account Manager £ on application Havas Group, London (Central), London (Greater) Influencer Account Manager £ on application Havas Group, London (Central), London (Greater) AV Account Executive Competitive + Bonus + Benefits Havas Group, London (Central), London (Greater) Publishing Manager - Planning/Buying Competitive + Bonus + Benefits Havas Group, London Account Director £ on application Havas Group, London (Central), London (Greater)

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