Wednesday 26 April 2017

Mixmag buys Kerrang! and plans to revive The Face | Sky picks Adam & Eve/DDB for sports brief

Campaign: Media

Campaign: Media
April 26, 2017
Media news and analysis, powered by Media Week
Mixmag buys Kerrang! and plans to revive The Face in double acquisition
Mixmag buys Kerrang! and plans to revive The Face in double acquisition

Gideon Spanier

The owner of Mixmag has bought rock music magazine Kerrang! and defunct hip style title The Face from Bauer Media.

Sky picks Adam & Eve/DDB for sports brief
Sky picks Adam & Eve/DDB for sports brief

Gurjit Degun

Sky has appointed Adam & Eve/DDB to handle its sports account after a competitive pitch process.

The power of the podcast for Penguin Random House
The power of the podcast for Penguin Random House

Hannah Telfer

What better way to develop interest in audiobooks than by building an audience through the internationally popular podcasting medium? By Hannah Telfer, managing director, Penguin Random House Audio, and group director, consumer and digital development, at the publisher

Why Google's second shot at programmatic TV buying will work
Why Google's second shot at programmatic TV buying will work

Ilyse Liffreing

Things have changed since 2012, and Google's re-entry to the market will change it even more.

It's time politics took social influencers seriously
It's time politics took social influencers seriously

James Erskine

Vloggers offer a route to young audiences not engaged by traditional channels, writes Social Circle's chief strategy officer.

UM wins Coach media account
UM wins Coach media account

Simon Gwynn

UM, the full-service marketing and media agency network of IPG Mediabrands, has been named media agency of record for US luxury fashion house Coach.

Movers and shakers: Mail Advertising, Yo! Sushi, CP&B, MediaLink
Movers and shakers: Mail Advertising, Yo! Sushi, CP&B, MediaLink

Staff

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

My Media Week: Jon Mew, IAB UK
My Media Week: Jon Mew, IAB UK

Jon Mew

A busy week of events, politics, industry announcements and meeting members, all squeezed into four days, for Jon Mew, the chief executive of IAB UK.

The best way to PR your brand films... don't do it
Promoted
The best way to PR your brand films... don't do it

Edward Craig

Creating hype also creates hindrance if you're not careful - treat art like art.

How to create film cut-through without the spend
Promoted
How to create film cut-through without the spend

Edward Craig

Two brands and one agency explain it's about passion, authenticity and telling a story that truly resonates

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