Cadbury insists Easter is part of its marketing after 'airbrush' claims | Micro-influencer marketplace Tribe launches in UK with Moët Hennessy, Selfridges and Burt's Bees | Adam & Eve/DDB and Vodafone top Warc 100 global rankings

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Campaign: Brands April 04, 2017

Brand news and analysis, powered by Marketing Cadbury insists Easter is part of its marketing after 'airbrush' claims Emily Tan Cadbury says accusations that Easter does not feature in its marketing communications or on its products are 'simply untrue'. Micro-influencer marketplace Tribe launches in UK with Moët Hennessy, Selfridges and Burt's Bees Emily Tan Australian-founded micro-influencer online marketplace has launched in the UK with campaigns for Moët Hennessy, Selfridges and Burt's Bees. Adam & Eve/DDB and Vodafone top Warc 100 global rankings Omar Oakes Adam & Eve/DDB has been named the world's highest-ranked creative shop and Vodafone the top brand in the 2017 Warc 100 results, announced today. Adwatch: Sainsbury's 'Food dancing' is brave and bang-on-trend Sid McGrath Music and dancing will no doubt raise a smile, but it will take more to make people shop at Sainsbury's, writes Karmarama's chief strategy officer. Marketers must make time for their own long-term plans - and dream big Seb Weller WMA's chief executive shares his lessons from the career ladder. Burberry agrees £180m beauty partnership with Coty Omar Oakes Burberry will give global beauty giant Coty control over the British brand's fragrances and cosmetics arm in a deal worth about £180m. Why Coke's YouTube channel lost its fizz Steve Ackerman Somethin' Else's managing director explains how the world's biggest brands will eventually get it right in the battle for eyes and ears. Marketers must stop kicking the door down and interrupting Phil Lloyd Snatch's chief marketing officer discusses how to navigate a new generation of consumers who are demanding a relationship with brands on their terms. Supermarket promotions spend at lowest point in 11 years Omar Oakes Supermarket promotions are at their lowest level for 11 years as a proportion of consumer spend, according to Nielsen retail data released today. Fake news claims force brands to raise standards Charles Vallance Amid the alternative facts and fake news, expectations of transparency are actually rising, which is good news for brands that are doing the right thing. Google shouldn't let a good crisis go to waste Johnny Hornby The company needs to give brands the visibility and transparency they deserve, writes the founder of The&Partnership. Promoted Are you creating thumb-stoppingly good video? Georganna Simpson The world is watching video more than ever before - giving advertisers growing opportunity to connect meaningfully with consumers. That's what Mondelez, Nissan, Cancer Research UK, Facebook and Brightcove believe... Promoted Brand experiences - more than just a moment in time PrettyGreen Five ways in which brands can harness the power of positive experiences If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Marketing Manager £33,990 - £36,879 Department for Transport, London (Central), London (Greater) Project Manager - creative communication agency £23000 - £26000 per annum Gabriele Skelton, London Proposition or Product Director – Pensions £80000 - £84000 per annum Regan & Dean Recruitment Limited, London Brand Manager Competitive package Slimfast, M4/M3 corridors Senior Account Director - Events Negotiable The Great & The Good, London Business Development Manager Upwards of £35k, dependent on experience ePressPack Ltd, London (Central), London (Greater) Marketing Communications Manager Competitive Inmarsat, London Senior Marketing Manager (SIO) £42,709 - £48,984 Home Office, London (Greater) Marketing Manager (IO) £36,592 - £42,995 Home Office, London (Central), London (Greater) Senior Sales Manager / Sales Manager Competitive salary plus bonus scheme Great British Chefs, London (Greater)

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