Game-changing creativity requires a leap in the dark | Marketing lessons from Hollywood

 

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Campaign: Agencies April 18, 2017

Game-changing creativity requires a leap in the dark Colleen DeCourcy Unpredictable, risky, raw - this is what creativity at its best looks like. 'Good stories can change your life', says Birdman writer Kate Magee Armando Bo, whose script won an Oscar for Birdman, tells Kate Magee why brands should invest in longer, more meaningful content. Entertain or die: Marketing lessons from Hollywood Pelle Sjoenell People pay for entertainment, but also pay to avoid ads; BBH's worldwide chief creative officer explains what brand marketers have to learn. Kellogg's hunts for most cray cray Crunchy Nut fan Simon Gwynn Kellogg's is today launching "Search for the ultimate Crunchy Nutter", a digital-led campaign that challenges lovers of Crunchy Nut cereal to eat a bowl "in a troublesome place or at a troublesome time". Launch creative enterprise zones to boost UK growth, govt urged Omar Oakes The government should create "creative enterprise zones" as part of measures to boost economic growth in the UK, urges the Creative Industries Federation in a manifesto today. Dreams' yawn-inducing ad is a lost opportunity Jeremy Lee For M&C Saatchi, the Dreams ad is probably not one that indicates the creative reboot it had been looking for. Creative Tech Awards: ten ways to create a winning entry Adrian Barrick With the deadline to enter Campaign's inaugural Creative Tech Awards extended to 27 April, here are ten tips for entrants not seasoned in selling their successes to intimidating-sounding panels of judges. Creative Tech Awards: deadline extended to 27 April Staff The deadline to enter the Creative Tech Awards has been extended from to midnight on 27 April. Private view: It's like writing a hit song (with Dave Henderson and Trevor Robinson Atomic's Dave Henderson and Quiet Storm's Trevor Robinson review ads from Tesco Mobile, Moneysupermarket.com, Virgin Media, Dole and HSBC. The Art of the Fail: Why attention is the only currency that matters I-Hsien Sherwood Bad publicity is harder to come by, no matter how hard you try. Ask Bullmore: Are the tables turning on my prospects as a man? Jeremy Bullmore Campaign's agony uncle answers your career dilemmas. This week, a young man wonders if the tables are turning in light of initiatives championing women. How VFX artists made a chameleon dance for Berocca's ad Kate Magee Diarmid Harrison-Murray and his team of VFX artists crafted a dancing chameleon called Roccy for the new Berocca campaign. Ogilvy & Mather's Charlie Rudd reveals his secret work weapon Charlie Rudd Ogilvy & Mather London's chief executive Charlie Rudd tells us why Jim Carroll's blog is his secret work weapon. Promoted 3 great ads I had nothing to do with #40: Anna Carpen on National Dairy Council, Levi's and H&M Thinkbox Anna Carpen, ECD at 18 Feet & Rising, reveals three great ads she admires but had nothing to do with The Work Listerine "Boldify your routine" by J Walter Thompson Staff Listerine is on a mission to find out what the boldest people in the UK do in the mornings. Superdrug "That Superdrug feeling" by Brave The first Superdrug work by Brave is an explosion of colour. More TRENDING Boots No7 ad stars 50-year-old stuntwoman smashing through glass Brittaney Kiefer A 50-year-old Hollywood stuntwoman is the new protagonist in Boots No7's "Ready" campaign, which aims to overturn conventional ideas of beauty. Naked Communications: a legacy of brilliant misfits Naked alumni explore what made the agency special and why its legacy is still very much alive and thriving. Promoted Create, craft, change - prepare to be captivated The D&AD Festival 2017 brings you the very best in creative excellence across the industry on 25-27 April If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Planning Director £85 – 90k + bens Direct Recruitment, London (Central), London (Greater) Business Director £75000 - £85000 per annum The Great & The Good, London Account Director - branding and packaging design agency £45000 - £65000 per annum Gabriele Skelton, London Account Director £45000 - £55000 per annum + siginificant benefits The Great & The Good, London Senior Creative Strategist Competitive Package + Benefits Retail Week, London (Central), London (Greater) Group Account Director, Automotive £65000 - £75000 per annum The Great & The Good, London Two Experienced Bid Positions (Bid Writer / Coordinator) Competitive salary depending upon experience. Crown Partnership, Gibson Hall, Bishopsgate, London Senior Designer depending on experience OLIVER Group, London (Central), London (Greater) Integrated Designer Depending on experience OLIVER Group, London (Central), London (Greater) Head of Digital Project Management £85000 - £100000 per annum + benefits DNA Recruit, City of London, London

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