Compulsive content: when Netflix is competing with sleep are we entertaining ourselves to death? | Five steps to lasting brand love | Channel 4's 'We're the superhumans' wins two D&AD black Pencils

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Campaign: Brands April 28, 2017

Brand news and analysis, powered by Marketing Compulsive content: when Netflix is competing with sleep are we entertaining ourselves to death? Nicola Kemp When consumers are constantly available via digital devices, but anxious about losing that link, the opportunities - and ethical implications - for brands are seemingly endless. Five steps to lasting brand love Sarah Bravo How can brands create long-term relationships with their customers? Five marketers have some advice. Channel 4's 'We're the superhumans' wins two D&AD black Pencils Omar Oakes Channel 4's "We're the superhumans" has taken two of the five black Pencils awarded for creative excellence in marketing at tonight's D&AD awards ceremony. Google ad revenue surges 18% despite YouTube boycott Emily Tan Google's advertising revenue leapt 18% to $21.4bn (£16.6bn) in the first three months of the year despite the ongoing YouTube advertising boycott. Amazon first quarter sales jump 23% thanks to India Emily Tan Amazon's first quarter net sales leapt 23% to $35.7bn (£27.7bn), crediting its success to strong performance in India. Cancer Research top marketer leaves after 17 years Simon Gwynn Cancer Research UK's director of brand, marketing and communications, Anthony Newman, has joined Sea Life as global brand director. Dementia poses one of the biggest challenges we face as a society Vivienne Francis Alzheimer's Society's director of marketing explains why the charity is finding a louder, more distinctive voice in its new brand campaign. Can a beer really end intolerance and unite society? Yes, says Heineken Be On Social video experts at Be On review "Open your world", the latest viral from Heineken. Wins this week: Sky, Rolls-Royce, Microsoft Staff Campaign's weekly roundup of account moves across advertising and media. Promoted March's Aerial Awards winner: National Counter Terrorism Policing HQ 'Multiple Bombings' Radiocentre Promoted Learning to win with a lot less Claus Wittenborg, Advance Marketers are overwhelmed with possibilities. How do they choose the right approach? Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Agency Account Manager - Healthcare/Pharmaceutical £30000 - £35000 per annum Regan & Dean Recruitment Limited, London, City of London Head of Brand £50,000 - £55,000 + benefits package English Heritage, The Engine House, Swindon, SN2 2EH Global Senior Insight Manager | Premium Beer Company £44000 - £61000 per annum + bonus Elizabeth Norman International, Woking, Surrey / London Graphics Designer Competitive PokerStars, London (Central), London (Greater) Product Marketing Manager £42000 per annum + benefits Brand Recruitment, Bishop's Stortford, Hertfordshire / Royston, Hertfordshire / Saffron Walden, Essex Director of Marketing & Communications Competitve + Benefits Chubb, London (Greater) Director of Brand and Public Fundraising Circa £75,000 per annum Leonard Cheshire, London (Central), London (Greater) B2B Account Manager £competitive + Benefits Bray Leino, Filleigh, North Devon DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater)

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