Saturday edition: Carlsberg reinvented as icon of Danish lifestyle in Mads Mikkelsen campaign | Share a Coke campaign returns with holiday twist | Giffgaff makes a splash with epic new ad

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Campaign: Brands April 22, 2017

Brand news and analysis, powered by Marketing Carlsberg reinvented as icon of Danish lifestyle in Mads Mikkelsen campaign Simon Gwynn Carlsberg has hired Mads Mikkelsen, star of Casino Royale and TV series Hannibal, to feature in the lager brand's new campaign, "The Danish Way". Share a Coke campaign returns with holiday twist Simon Gwynn Coca-Cola is bringing back its "Share a Coke" packaging campaign - but this time, bottles and cans will feature the names of top holiday destinations. Giffgaff makes a splash with epic new ad Maisie McCabe Giffgaff has launched a major new ad - a 90-second spot from Who Wot Why's Sean Thompson, Matt Gooden and Ben Walker. Why Heineken is embracing a 'naive' view of the world Simon Gwynn Heineken's new global campaign encourages men to expand their horizons by portraying their familiar urban environment as a cinematic playground. Heineken bids to heal cultural divides in social experiment Simon Gwynn Heineken has launched a campaign, "Open your world", that promotes the virtues of sitting down with someone to discuss your differences over a beer. Burger King just became the first brand fail on Google Home Emily Tan Yesterday, Burger King US ran a 15-second spot that ended with the question: "OK Google, What is the Whopper Burger?" Why T-Mobile is teaming up with Gorillaz to tear down the walls between the virtual world and reality Simon Gwynn With the long-awaited fifth album by Damon Albarn's "virtual band" Gorillaz due for release this month, T-Mobile owner Deutsche Telekom saw an opportunity to clearly demonstrate the potential of augmented reality. Pornhub creates app to censor nude selfies, with hilarious results I-Hsien Sherwood The edited images probably won't fly with HR, but they can get past social media filters. Lastminute.com teams up with Spotify to soundtrack travel adventures Simon Gwynn Travel site Lastminute.com has launched a partnership with Spotify that will offer a range of music content based around ten world cities. Kellogg's hunts for most cray cray Crunchy Nut fan Simon Gwynn Kellogg's is today launching "Search for the ultimate Crunchy Nutter", a digital-led campaign that challenges lovers of Crunchy Nut cereal to eat a bowl "in a troublesome place or at a troublesome time". Facebook announces plans to move into AR Gurjit Degun Facebook is working on developing augmented reality, its chief executive has revealed. Industry welcomes potential for stability as Theresa May calls general election Simon Gwynn Following Theresa May's surprise announcement of a snap general election in June, industry figures have said the prime minister must act to secure the future of the UK's advertising and marketing industries. Cara Delevingne Rimmel ad banned by ASA Simon Gwynn Coty, the owner of cosmetics brand Rimmel, has been rapped by the Advertising Standards Authority for a TV ad that exaggerated the effect of its mascara. Former Paddy Power marketing boss Thompson joins Yopa Simon Gwynn Gav Thompson, founder of mobile network Giffgaff and former chief marketing officer at Paddy Power, has joined estate agent Yopa as chief marketing officer. Promoted Create your own energy Richard Buchanan, The Clearing Imagine, innovate, inspire, express... just what is the elusive force that is creativity? Richard Buchanan, managing director and founder, The Clearing, on what creativity means to him Promoted Create, craft, change - prepare to be captivated The D&AD Festival 2017 brings you the very best in creative excellence across the industry on 25-27 April Subscribe Now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe Now Campaign Jobs Head of Brand £50,000 - £55,000 + benefits package English Heritage, The Engine House, Swindon, SN2 2EH Global Senior Insight Manager | Premium Beer Company £44000 - £61000 per annum + bonus Elizabeth Norman International, Woking, Surrey / London Graphics Designer Competitive PokerStars, London (Central), London (Greater) Product Marketing Manager £42000 per annum + benefits Brand Recruitment, Bishop's Stortford, Hertfordshire / Royston, Hertfordshire / Saffron Walden, Essex Director of Marketing & Communications Competitve + Benefits Chubb, London (Greater) Director of Brand and Public Fundraising Circa £75,000 per annum Leonard Cheshire, London (Central), London (Greater) B2B Account Manager £competitive + Benefits Bray Leino, Filleigh, North Devon DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater) Marketing Manager £40,000 + 11% bonus and excellent company benefits/perks Center Parcs, Ireland

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