Tuesday, 4 April 2017

A&E/DDB and Vodafone top Warc rankings | Supermarket promotions down | Burberry agrees partnership with Coty

Campaign Breakfast Briefing

Campaign Breakfast Briefing
April 04, 2017
Adam & Eve/DDB and Vodafone top Warc 100 global rankings
Adam & Eve/DDB and Vodafone top Warc 100 global rankings

Omar Oakes

Adam & Eve/DDB has been named the world's highest-ranked creative shop and Vodafone the top brand in the 2017 Warc 100 results, announced today.

Supermarket promotions spend at lowest point in 11 years
Supermarket promotions spend at lowest point in 11 years

Omar Oakes

Supermarket promotions are at their lowest level for 11 years as a proportion of consumer spend, according to Nielsen retail data released today.

Burberry agrees £180m beauty partnership with Coty
Burberry agrees £180m beauty partnership with Coty

Omar Oakes

Burberry will give global beauty giant Coty control over the British brand's fragrances and cosmetics arm in a deal worth about £180m.

Across-the-board Google boycott would have been 'inappropriate,' says Michael Roth
Across-the-board Google boycott would have been 'inappropriate,' says Michael Roth

I-Hsien Sherwood

The IPG CEO discussed media boycotts and diversity at the 4A's Transformation conference.

Burberry draws inspiration from London and brand heritage for men's fragrance launch
Burberry draws inspiration from London and brand heritage for men's fragrance launch

Omar Oakes

Burberry has lined up Poldark star Josh Whitehouse to front its new ad campaign for Mr Burberry, its fragrance for men, in a campaign once again drawing on the brand's heritage.

Watch: Sandi Toksvig argues work culture can shape more diverse industry
Watch: Sandi Toksvig argues work culture can shape more diverse industry

James Page

Campaign talked with the co-founder of the Women's Equality Party, Sandi Toksvig, as she shared her top tips for female creatives.

Tips from the top with Peter Souter: Part two
Promoted
Tips from the top with Peter Souter: Part two

RedSofa

In Campaign's new video series, created in partnership with RedSofa, we speak to the influencers at the top of their game for tips to help aspiring creatives, copywriters and art directors climb up the ladder and up their ad-game.

A year's worth of brand coverage for just one night's sponsorship? Here's how
Promoted
A year's worth of brand coverage for just one night's sponsorship? Here's how

Getmemedia

Partying on a school night? Absolutely. Sponsor the TES Schools Awards 2017 and get your brand in front of more than 1000 decision makers and influencers from schools across the country

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