Naked closes London office | Why agencies have got their pitch wrong

 

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Campaign: Agencies April 03, 2017

Naked winds down London office Omar Oakes Naked Communications is closing the shutters on its London office, 17 years after the agency was created. Agencies have got their pitch wrong Nick Manning The needs of advertisers have changed dramatically and media agencies are failing to keep up. April Fool's Day 2017: which brands found the funny this year? Staff It's that time of year again, so Campaign has picked out the best April Fool's work from brands, which tickle customers' funnybones. Are agencies polarising into those that create marketing and those that create culture? Staff Was David Golding right when he wrote in Campaign that the industry was polarising into agencies that make marketing collateral and those that create culture? Here four leading industry figures respond. Private view: Humans vs robots (with Dave Buonaguidi and Paul Burke) Staff Crispin Porter & Bogusky London's Dave Buonaguidi and Freelance copywriter Paul Burke review ads from Honda, Deliveroo, Yorkshire Tea and Time to Change. Fabula closure is stark reminder of changing business reality for agencies Jeremy Lee If stark evidence was needed of the changing business reality for agencies, this was it. Watch: Should the ad industry use quotas and targets to tackle gender inequality? James Page Campaign asked industry leaders at Creative Equals Future Leaders Conference whether quotas and targets should be used to tackle gender imbalance. Review recap: Cadbury, Experian, We Buy Any Car Staff Campaign's round-up of advertising and media accounts that are under review by brands Promoted Brand experiences - more than just a moment in time PrettyGreen Five ways in which brands can harness the power of positive experiences The Work Sky Mobile "Say hello" by WCRS Susan Billinge Tom Hardy stars in three TV ads for Sky Mobile. EE "We go further" by Saatchi & Saatchi London Susan Billinge Kevin Bacon meets Ed the engineer and Gogglebox's Scarlett Moffatt, in the new EE campaign. Premier League "Primary stars" by Y&R London Susan Billinge José Mourinho, Theo Walcott and Gary Cahill are among the Premier League stars taking part in a campaign to promote a new national primary school programme. More TRENDING Why Grey is changing its name to Valenstein & Fatt Vicki Maguire This week, Grey London becomes Valenstein & Fatt. A small change but a big statement in support of diversity. Creativity's female future Ali Hanan Ali Hanan, founder and chief executive of Creative Equals, introduces 30 female creative trailblazers on course to be the industry leaders of tomorrow. Promoted Tips from the top with Peter Souter: Part two RedSofa In Campaign's new video series, created in partnership with RedSofa, we speak to the influencers at the top of their game for tips to help aspiring creatives, copywriters and art directors climb up the ladder and up their ad-game. If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Marketing Content Manager (copywriter focused) £28-32K per year COLART, W11 4AJ, London New Business Director £65000 - £70000 per annum + OTE £100k+ The Great & The Good, London Account Director - digital and content marketing agency £50-65k plus benefits The Jefferson Group, Central London Planning Director £85 – 90k + bens Direct Recruitment, London (Central), London (Greater) Head of Creative Content £50, 278–£51, 517 Department of Health, London (Central), London (Greater) Senior Creative Competitive + Benefits Rankin Photography Ltd, London (Central), London (Greater) National Communications Manager £55,000 - £65,000 Jaguar Land Rover, Gaydon, Warwick Account Manager Competitive Four 23, London Senior Account Manager - Unilever Competitive + Benefits OLIVER Group, Blackfriars, London Business Manager – Media Sales Competitive Vision Four, Kuala Lumpur, Malaysia

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