Connecting the dots: How Refinery29's creative chief stays inspired | Snapchat aims to be the online-to-offline conversions social network

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Campaign: Media April 18, 2017

Media news and analysis, powered by Media Week Connecting the dots: How Refinery29's creative chief stays inspired Brittaney Kiefer Techniques such as improv and word association are all part of Refinery29's quest to seek inspiration from far and wide, its creative chief tells Brittaney Kiefer. Snapchat aims to be the online-to-offline conversions social network Perry Simpson A new ad product brings measurability to advertisers on how their Snapchat ads are driving foot traffic. Co-op to take over More 4 in next stage of Shane Meadows collaboration Simon Gwynn The Co-op is launching a multi-channel campaign that profiles in detail the diversity of local causes is supports around the UK. Kellogg's hunts for most cray cray Crunchy Nut fan Simon Gwynn Kellogg's is today launching "Search for the ultimate Crunchy Nutter", a digital-led campaign that challenges lovers of Crunchy Nut cereal to eat a bowl "in a troublesome place or at a troublesome time". Sky and Virgin Media 'in talks' over AdSmart deal Omar Oakes Sky and Virgin Media are reportedly in advanced discussions over a deal to bring Virgin Media to AdSmart, Sky's targeted ad network. Creative Tech Awards: ten ways to create a winning entry Adrian Barrick With the deadline to enter Campaign's inaugural Creative Tech Awards extended to 27 April, here are ten tips for entrants not seasoned in selling their successes to intimidating-sounding panels of judges. Capital names Roman Kemp as new breakfast show host Omar Oakes Capital has announced evening presenter Roman Kemp will host the important breakfast show as parent Global hopes to reverse a recent slump in audience figures. Promoted When growing pains are a great thing: digital out-of-home Ben Putland, managing director, QDOT Digital out-of-home is expanding rapidly - but this growth brings challenges for both buyers and sellers. QDOT's MD Ben Putland on how to tackle them... Promoted How to effectively bring science to marketing Jonathan Allan, sales director, Channel 4 Brands are adopting a 'test and learn' approach to marketing strategy. Recent IPA Effectiveness Awards papers show how it can be done - without compromising on creativity... If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Media Sales Manager £45,000 + uncapped com OTE £80,000 b3-media, London Digital Account Director, Film & Entertainment - Media Agency £40000 - £55000 per annum + Great Agency Benefits Ultimate Asset, London Brand Manager Competitive package Slimfast, M4/M3 corridors Business Manager – Media Sales Tax Free Commensurate with Experience. Plus an attractive commission scheme. Vision Four, Kuala Lumpur, Malaysia Senior Sales Manager / Sales Manager Competitive salary plus bonus scheme Great British Chefs, London (Greater) Press Planner/Buyer £Competitive + Benefits Bray Leino, Filleigh, Devon Writer/Script Writer Competitive Rankin Photography Ltd, London (Greater) Product Manager Competitive salary with attractive benefits package Network Distributing Limited, London (West), London (Greater) Head of Commercial Partnerships Competitive Courier, Spitafields Head of Digital Project Management £85000 - £100000 per annum + benefits DNA Recruit, City of London, London

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